Maritzburg Sun (South Africa)

Game continues to open rebuilt looted stores


Following the period of unrest in July, which affected 10 of its stores, African retailer Game continues to revamp some of its best-performing affected stores in line with its overall turnaround strategy – Retail Reimagined. Last week, the retailer welcomed shoppers to visit its stores in Pietermari­tzburg CBD, Pinetown and Empangeni.

These stores have all been upgraded with a new modernised look and feel, including an improved store layout, which includes an interactiv­e wellness area as well as Game’s expanded categories such as clothing, party, baby and bestsellin­g adult and children’s books.

“As we continue to roll out our ‘Retail Reimagined’ strategy, our aim is to transform and improve the overall customer experience. In total, we are planning to revamp 68 stores this year, of which five stores have now been completed and reopened. Earlier this year we reopened the store inside Jabulani Mall in Soweto as well as the Vosloorus stores in Gauteng,” explains Andrew Stein, vice president of Game.

The re-opening of the stores was celebrated with ribbon cutting ceremonies on Tuesday, March 1 in Pietermari­tzburg CBD, Thursday, March 3, in Pinetown and Friday, March 4, in Empangeni. A R5 000 voucher was awarded to the first customer to spend R500 or more in each store.

“As we continue to move forward with our turnaround strategy, we continue to make positive strides and remain committed to our value propositio­n of offering a wide product range at unbeatable prices for our price-conscious consumers,” Stein concluded.

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