21 Years of Find­ing Role Mod­els

MEN’S HEALTH TURNED 21 THIS YEAR, AND AS AL­WAYS, WE’RE SEARCH­ING FOR BET­TER MEN. THIS IS­SUE IS A TRIB­UTE TO THE GUYS WHO ARE CHANG­ING THE NAR­RA­TIVE

Men's Health (South Africa) - - EDITOR - ARTHUR JONES ED­I­TOR Twit­ter @arthur­jonessa In­sta­gram @arthur­jonessa Email: [email protected]­dia24.com Twit­ter: @Men­sHealthZA Face­book: Men­sHealthSA

Men, as a gen­der, have fea­tured plenty in the news lately. And truth­fully, most of the cov­er­age has been neg­a­tive. From the #MeToo move­ment glob­ally to the alarm­ing facts about how men treat women in this coun­try, there’s plenty to be ashamed of. The role of mod­ern mas­culin­ity is be­ing chal­lenged (as it should be), and our score­card up un­til now has been crap. But thank­fully, we can im­prove – and we can be­come bet­ter men, just like the brand prom­ise of this mag­a­zine in your hands.

The start­ing point: find­ing the right role mod­els. The men who are get­ting this mas­culin­ity def­i­ni­tion right, and who are striv­ing to im­prove in ev­ery facet of their life. The good news: the search for these men has al­ways been part of the Men’s Health DNA, and now that the brand is 21 years old, we’re still un­cov­er­ing the am­bas­sadors and change ig­n­i­tors that make these pages and pix­els of the brand work. Case in point: our lat­est Cover Guy com­pe­ti­tion we did with Clere For Men, and the 5 guys you, as a pub­lic, voted for. Those fel­las – in­clud­ing the win­ner, Tawanda – are the kind of guys lead­ing the charge from the front, and we couldn’t be more proud to be as­so­ci­ated with them. Check out Tawanda’s pro­file, and the 20 other rea­sons why we are go­ing to be bet­ter in 2019 (p94). It’ll give you hope – and more im­por­tantly, some mo­ti­va­tion to be a bet­ter part­ner, brother, fa­ther, son, friend and more in your own life.

As al­ways, this is­sue is packed with ev­ery­thing you need to have a fan­tas­tic De­cem­ber, and to tweak your own life­style for the bet­ter. You don’t need to wait for New Year’s (or those res­o­lu­tions) to be bet­ter in 2019 – start now, and keep us posted. We want you on the cover next year.

LET­TER FROM THE

Above left:The five ripped fi­nal­ists in our Cover Guy com­pe­ti­tion in part­ner­ship with Clere For Men.Be­low: Tawanda Tadzimirwa, the win­ner of the com­pe­ti­tion.

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