Morning Live GETS A FACELIFT
Show rolls out new on-air look and aims to be premium source of news across Africa
SOUTH Africa’s biggest and longest-running TV show, Morning Live, is in its 15 years of successful broadcast. The show recently undertook the biggest overhaul of its onair branding and rolled out new on-air look, under SABC’s new brand imaging and a new payoff line, ‘black is here’. The show, which first went on air on 1 November 1999, has completely changed its look.
The new-look Morning Live on SABC2 has seen presenter Palesa Chubisi being replaced by former SAfm radio host of flagship show AMLive, Sakina Kamwendo.
Palesa was abruptly removed from the show and her move was not officially announced. When Palesa joined the show, it was rumoured that she got the job because of her close ties with former SABC COO, Hlaudi Motsoeneng, allegations that were never proven.
It has been two months since Sakina has joined the show and viewers are showering her and the station with nothing but praises.
Sakina, who has over the years distinguished herself as one of the best talk show hosts, has fit in, in the show like a glove. Alongside Leanne Manas, who is a seasoned telecaster, Sakina, whose work has been recognised with awards, brought with her excellent journalistic skills coupled with good probing, interviewing skills and strong knowledge of current affairs.
Sakina left AMLive in April under a cloud, after she was suddenly cut off air. With a deep knowledge of political issues, she has injected some excitement to the show. While the prospect of having Sakina on television was heartening, many wondered whether she will truly be given an unobstructed platform from which to probe her interviewees given the fact that the programme is on TV.
FRANK INTERVIEWING STYLE
While TV and radio may be different, viewers continue to count on Sakina’s frank interviewing style that first brought her to prominence during her Metro FM days.
Sakina, who studied at Wits University, has interviewed powerful politicians and news makers of every stripe. She is in a good company. Over the years, Morning Live had the opportunity to interview influential leaders, including former president Nelson Mandela, Talkshow guru Oprah Winfrey, Archbishop Emeritus Desmond Tutu, academy award winner Morgan Freeman, Lionel Richie, and civil rights activist Reverend Jesse Jackson.
Also accompanying great content is the set and new graphic look. The revamped look and feel gave the show positive reviews.
The aim, according to the SABC, was to ensure that the news division of the public broadcaster will be a premium source of news across the continent.
IT’S BEEN TWO MONTHS AND VIEWERS ARE SHOWERING THE STATION WITH PRAISES
Newly appointed Morning Live presenter, Sakina Kamwendo, has fit in, in the SABC2 show like a glove. She seems to be in good company at the hands of seasoned telecaster, Leanne Manas