Morn­ing Live GETS A FACELIFT

Show rolls out new on-air look and aims to be pre­mium source of news across Africa

Move! - - TV WATCH - By Mbali The­jane

SOUTH Africa’s big­gest and long­est-run­ning TV show, Morn­ing Live, is in its 15 years of suc­cess­ful broad­cast. The show re­cently un­der­took the big­gest over­haul of its on­air brand­ing and rolled out new on-air look, un­der SABC’s new brand imag­ing and a new pay­off line, ‘black is here’. The show, which first went on air on 1 Novem­ber 1999, has com­pletely changed its look.

NEW PRE­SEN­TER

The new-look Morn­ing Live on SABC2 has seen pre­sen­ter Palesa Chu­bisi be­ing re­placed by for­mer SAfm ra­dio host of flag­ship show AMLive, Sak­ina Kamwendo.

Palesa was abruptly re­moved from the show and her move was not of­fi­cially an­nounced. When Palesa joined the show, it was ru­moured that she got the job be­cause of her close ties with for­mer SABC COO, Hlaudi Mot­soe­neng, al­le­ga­tions that were never proven.

It has been two months since Sak­ina has joined the show and view­ers are show­er­ing her and the sta­tion with noth­ing but praises.

Sak­ina, who has over the years dis­tin­guished her­self as one of the best talk show hosts, has fit in, in the show like a glove. Along­side Leanne Manas, who is a sea­soned tele­caster, Sak­ina, whose work has been recog­nised with awards, brought with her ex­cel­lent jour­nal­is­tic skills cou­pled with good prob­ing, in­ter­view­ing skills and strong knowl­edge of cur­rent af­fairs.

DEEP KNOWL­EDGE

Sak­ina left AMLive in April un­der a cloud, af­ter she was sud­denly cut off air. With a deep knowl­edge of po­lit­i­cal is­sues, she has in­jected some ex­cite­ment to the show. While the prospect of hav­ing Sak­ina on tele­vi­sion was heart­en­ing, many won­dered whether she will truly be given an un­ob­structed plat­form from which to probe her in­ter­vie­wees given the fact that the pro­gramme is on TV.

FRANK IN­TER­VIEW­ING STYLE

While TV and ra­dio may be dif­fer­ent, view­ers con­tinue to count on Sak­ina’s frank in­ter­view­ing style that first brought her to promi­nence dur­ing her Metro FM days.

Sak­ina, who stud­ied at Wits Uni­ver­sity, has in­ter­viewed pow­er­ful politi­cians and news mak­ers of ev­ery stripe. She is in a good com­pany. Over the years, Morn­ing Live had the op­por­tu­nity to in­ter­view in­flu­en­tial lead­ers, in­clud­ing for­mer pres­i­dent Nel­son Man­dela, Talk­show guru Oprah Win­frey, Arch­bishop Emer­i­tus Des­mond Tutu, academy award win­ner Mor­gan Free­man, Lionel Richie, and civil rights ac­tivist Rev­erend Jesse Jack­son.

Also ac­com­pa­ny­ing great content is the set and new graphic look. The re­vamped look and feel gave the show pos­i­tive reviews.

The aim, ac­cord­ing to the SABC, was to en­sure that the news di­vi­sion of the pub­lic broad­caster will be a pre­mium source of news across the con­ti­nent.

IT’S BEEN TWO MONTHS AND VIEW­ERS ARE SHOW­ER­ING THE STA­TION WITH PRAISES

Newly ap­pointed Morn­ing Live pre­sen­ter, Sak­ina Kamwendo, has fit in, in the SABC2 show like a glove. She seems to be in good com­pany at the hands of sea­soned tele­caster, Leanne Manas

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