Fair­mont Ho­tels & Re­sorts in Kenya Re­veals New Strate­gic Di­rec­tion

Nomad Africa Magazine - - Inside Issue11 -

fair­mont Ho­tels and Re­sorts Kenya is repo­si­tion­ing its prop­er­ties as a three-stop des­ti­na­tion – The Nor­folk, Mount Kenya Sa­fari Club and Mara Sa­fari Club. The pri­mary mar­kets are the UK, main­land Europe and the US with se­condary tar­get mar­kets Asia and Aus­tralia.

Guil­laume Du­rand, Group Di­rec­tor Sales & Mar­ket­ing, Fair­mont Ho­tels and Re­sorts Kenya, said: “We are launch­ing a new com­mu­ni­ca­tions cam­paign to po­si­tion our Kenyan prop­er­ties as a three­stop des­ti­na­tion. Draw­ing on the unique char­ac­ter­is­tics, lo­ca­tion and her­itage of each ho­tel, we aim to high­light the ben­e­fits of ex­pe­ri­enc­ing all three to both busi­ness and leisure trav­ellers, in­clud­ing meet­ings, con­fer­ences and in­cen­tives. With easy trans­porta­tion be­tween prop­er­ties ei­ther via small air­craft or road, guests have the op­por­tu­nity to dis­cover the best of the city, beau­ti­ful nat­u­ral land­scapes and the ad­ven­ture of sa­faris.” The three-stop ex­pe­ri­ence will see trav­ellers be­gin­ning their jour­ney at Fair­mont The Nor­folk in Nairobi. The prop­erty is an op­ti­mal city base to ex­plore wildlife con­ser­van­cies such as the Giraffe Cen­tre and the David Sheldrick Wildlife Trust. Mosh Per­era, GM, Fair­mont The Nor­folk and Fair­mont Sa­fari Club, said: “The ho­tel con­tin­ues to be one of the most beloved land­marks in the city at­tract­ing in­ter­na­tional trav­ellers and lo­cal reg­u­lars alike. Re­fur­bished over the years to add a mod­ern touch whilst re­tain­ing au­then­tic­ity, The Nor­folk of­fers guests the best of both worlds; the vi­brancy of the city min­utes away and tra­di­tional charm.”

Fair­mont Mount Kenya Sa­fari Club is the for­mer home of ac­tor Wil­liam Holden and is part of a UNESCO World Her­itage Site over­look­ing Mount Kenya. It has a nine-hole golf course – the only golf course in Africa to bi­sect the equa­tor. Ad­di­tional in­cen­tive op­tions em­brace the sur­round­ings and range from hik­ing to ad­ven­ture sur­vival.

Lau­rent Chaudet, GM of Fair­mont Mount Kenya Sa­fari Club, said: “The ho­tel pro­vides guests with a unique blend of re­lax­ation and ad­ven­ture. The day can be­gin game watch­ing and change dra­mat­i­cally to moun­tain climb­ing or move at a more leisurely pace with horse rid­ing ex­cur­sions, golf or R&R by the pool.”

The fi­nal stop is Fair­mont Mara Sa­fari Club in the north west of the Ma­sai Mara at the foot of Ai­tong Hills. The camp is lo­cated on an oxbow of the Mara River, with all en-suite tents look­ing out onto the river. Ac­tiv­i­ties in­clude guided sa­fari game drives and dur­ing the mi­gra­tion sea­son from July to Oc­to­ber, guests can view the herds of wilde­beest cross­ing at the the re­serve.

Munene Ngotho, GM, Fair­mont Mara Sa­fari Club, said guests have the op­por­tu­nity to see the Big 5 along with cul­tural ex­pe­ri­ences such as vil­lage vis­its.

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