Polokwane Observer

Discoverth­ejourney,legacyofWe­stvaalMoto­rGroup

- Maretha Swanepoel

It all started 45 years ago in Bothaville in the Free State when Mike Prinsloo sold his first Isuzu bakkie, the journey of Westvaal Motor Group began. This pivotal sale ignited a series of events that shaped the establishm­ent of the Westvaal Motor Group. Today, it stands tall as a multi-franchise company boasting 30 branches across South Africa, dealing in over 15 major vehicle franchises. In 2024, the reach of Westvaal extends not only to large towns and cities but also to the remote corners of South Africa. Despite this expansive growth, Westvaal remains committed to fostering friendly and intimate relationsh­ips with its

Brand drivers:

• Your vehicle mobility partner.

• 45 years of experience.

• Here to make sure you keep moving.

• Service that gives peace of mind.

• Helps you navigate bumps in the road.

• Your needs will change along the customers. Dealer principal Johann Steyn emphasises, “Our attention to detail and true passion for the industry and our people are central to our business.”

At the heart of Westvaal’s success lies a steadfast commitment to honouring promises made to customers. Founded on traditiona­l values and a brand promise, Westvaal continues to uphold its pledge to deliver outstandin­g service. As the automotive landscape evolves, Westvaal remains dedicated to providing innovative vehicle solutions while staying competitiv­e in a dynamic market.

Embedded in the brand DNA of Westvaal Motor Group are values of honesty, equality, kindness, integrity, and hard work. Westvaal way.

• Multiple vehicle solutions. Brand Personalit­y:

Brand Personalit­y:

1. Be fair and honest.

2. Be respectful to others.

3. Love the brand.

4. Be on time every time. is not just a provider of vehicles; it is a true partner in mobility, committed to journeying alongside customers and communitie­s, connecting them with smarter and easier motoring solutions. The vision of Westvaal Motor Group is to become the household name in mobility solutions in South Africa. With a relentless pursuit of finding better, smarter, and easier ways to connect people and communitie­s with motoring solutions, Westvaal aims to lead the way in shaping the future of mobility. Join Westvaal Motor Group on the journey towards a brighter, more connected future in motoring solutions. Experience the difference that comes with choosing a partner who travels the road with you, every step of the way.

5. Obey the law.

6. Be profession­al.

7. Show integrity.

8. Work with the community.

9. Be customer-centric.

10. Be selfless, welcoming and committed.

11. Unity in diversity.

12. Leaving a lasting impression.

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