Popular Mechanics (South Africa)
Hey Jude
The idea:
An easy-to-use virtual personal assistant on your handset, available 24/7 for pretty much anything that needs to be booked, researched, quoted, organised or even transacted. How it works:
Requests are outsourced to a team of highly experienced specialist assistants or ‘Judes’ who pride themselves on delivering cutting-edge services. The combination of a human customer interface combined with the best artificial intelligence (AI) systems means Hey Jude has the operational f lexibility to respond swiftly and effectively to customers’ requests.
Whether it’s finding that special bottle of wine for your wine- snob friend, booking a table at the hippest eatery in town, sourcing tickets to that sold- out concert in London or organising an urgent flight to Dubai, they promise to do their very best to get it sorted. Who is it for:
The target market is anybody who is time hungry. We live in interesting times where, on the one hand, family time is vital, but, on the flip side of the coin, at what cost? Hey Jude caters for the individual at home as well as the busy exec at the office.
Hey Jude believes it is able to create more time by allowing Judes to get your to- do list sorted.
The company identifies Apple’s Siri, Google Assistant and Amazon Alexa as its main competitors, but none of those have human outsourcing.
Global presence is already at 22 countries and agents are available in 17 different languages.