Popular Mechanics (South Africa)
THE SERIF 55” QLED 4K HDR SMART TV
Serif fonts are classic and beautiful. And so is the aptly named I-shaped smart TV from Samsung, The Serif. It’s a conversation starter that comes with a detachable stand and tiny white remote to match. The thick, white border, the bottom of which you could use as a shelf, is striking, but that’s not the only thing you’ll notice… Turn it on and the HDR 10+ playback and 4K upscaling make whatever you’re watching, or playing, look quite incredible, and that’s just in standard mode. Being smart, The Serif connects to all your favourite streaming channels as well as YouTube using Samsung’s TIZEN operating system. It works seamlessly with voice assistants such as Bixby (‘Turn on Netflix!’), and it supports AirPlay 2, so if you’re an Apple fanatic, you’ll be just fine.
Done bingeing your favourite show? You could simply turn off The Serif, or why not flip to something Samsung calls Ambient mode, which is essentially wallpaper for your TV – a beautiful, sometimes dynamic, dreamy wallpaper. A nice touch is that The Serif works with NFC. When the TV is off, place your smartphone on top to stream music or a podcast directly from your device. For those wanting a change from the conventional black box that typically sits in your living room, The Serif is an interesting QLED smart TV that looks beautiful without feeling intrusive. RRP R20 999 shop.samsung.com/za