Premier Magazine (South AFrica)
Outstanding Seating Experience
Furniture and décor specialists Mobelli Furniture + Living brings the cosy outdoors indoors with the unveiling of its latest indoor collection.
After spending years supplying stylish pieces mainly for the outdoors, Alon Sachs, co-owner of Mobelli Furniture + Living, says the unveiling of his indoor collection presents a new dawn for his brand. “When clients speak, we listen. Although we embraced both indoor and outdoor furniture previously, we decided that it was time to focus our attention on creating an assortment of furniture pieces and really go indoors,” Sachs says.
Building just the right collection that speaks to the contemporary look and feel of Mobelli took research, time, and hard work. “Our research revealed that there was a definite gap in the market. South Africans were crying out for stylish furniture at an affordable price,” he says.
That is exactly what the new range aims to achieve. The wheels of change were set in motion, and since then, Mobelli has partnered with interior decorator, Sam Lurie from Sprout Design, to curate a beautiful Italian-style indoor furniture collection.
Trendy and Chic
For those style conscious individuals, the latest Mobelli “pillowy” sofas accompanied by a modern coffee table will add a touch of pizazz to any indoor space. “We brought the newest, mid-century modern styles back home and they suit local taste perfectly. Our new designs are timeless and will remain on trend for a long time to come,” Sachs says.
Comfort
The Mobelli motto is simple: if it is not comfortable, it will not be part of the Mobelli collection. Sachs says this motto rings true for both his indoor and outdoor collections. “Your dream sofa should be both beautiful and comfortable. Our sofas are designed specifically with a comfort element in mind. In fact, we pride ourselves in creating an outstanding seating experience,” he says.
Quality is Class
Since furniture is considered an investment, Sachs says that it is “imperative that it lasts”. “Some top-end designs come with the giant price tag, and the cheaper designs that suit the pocket often do not last. We have been mindful to bring to South Africa an indoor collection that not only looks great, but one that is well-priced and built to last.”
Practical Living
Simply have it all with Mobelli’s new indoor range; some pieces offer the convenience of removable slip covers, which makes maintenance simple and hassle-free. “Phoning a specialist cleaning company is a thing of the past, simply clean your furniture covers from home,” Sachs says.
Shop the Look
Lounges can tell a story, and with many accessories like coffee tables, ottomans, and rugs to enhance a space, the perfect area can be created in no time. Sachs concludes: “Simple elegance – that is what our indoor collection spells.”
For more info, visit www.mobelli.co.za.