Out­stand­ing Seat­ing Ex­pe­ri­ence

Premier Magazine (South AFrica) - - Contents - Text & Images © Mo­belli Fur­ni­ture + Liv­ing

Fur­ni­ture and dé­cor spe­cial­ists Mo­belli Fur­ni­ture + Liv­ing brings the cosy out­doors in­doors with the un­veil­ing of its lat­est in­door col­lec­tion.

Af­ter spend­ing years sup­ply­ing stylish pieces mainly for the out­doors, Alon Sachs, co-owner of Mo­belli Fur­ni­ture + Liv­ing, says the un­veil­ing of his in­door col­lec­tion presents a new dawn for his brand. “When clients speak, we lis­ten. Although we em­braced both in­door and out­door fur­ni­ture pre­vi­ously, we de­cided that it was time to fo­cus our at­ten­tion on cre­at­ing an as­sort­ment of fur­ni­ture pieces and re­ally go in­doors,” Sachs says.

Build­ing just the right col­lec­tion that speaks to the con­tem­po­rary look and feel of Mo­belli took re­search, time, and hard work. “Our re­search re­vealed that there was a def­i­nite gap in the mar­ket. South Africans were cry­ing out for stylish fur­ni­ture at an af­ford­able price,” he says.

That is ex­actly what the new range aims to achieve. The wheels of change were set in mo­tion, and since then, Mo­belli has part­nered with in­te­rior dec­o­ra­tor, Sam Lurie from Sprout De­sign, to cu­rate a beau­ti­ful Ital­ian-style in­door fur­ni­ture col­lec­tion.

Trendy and Chic

For those style con­scious in­di­vid­u­als, the lat­est Mo­belli “pil­lowy” so­fas ac­com­pa­nied by a mod­ern cof­fee ta­ble will add a touch of pizazz to any in­door space. “We brought the new­est, mid-cen­tury mod­ern styles back home and they suit lo­cal taste per­fectly. Our new de­signs are time­less and will re­main on trend for a long time to come,” Sachs says.


The Mo­belli motto is sim­ple: if it is not com­fort­able, it will not be part of the Mo­belli col­lec­tion. Sachs says this motto rings true for both his in­door and out­door col­lec­tions. “Your dream sofa should be both beau­ti­ful and com­fort­able. Our so­fas are de­signed specif­i­cally with a com­fort el­e­ment in mind. In fact, we pride our­selves in cre­at­ing an out­stand­ing seat­ing ex­pe­ri­ence,” he says.

Qual­ity is Class

Since fur­ni­ture is con­sid­ered an in­vest­ment, Sachs says that it is “im­per­a­tive that it lasts”. “Some top-end de­signs come with the gi­ant price tag, and the cheaper de­signs that suit the pocket of­ten do not last. We have been mind­ful to bring to South Africa an in­door col­lec­tion that not only looks great, but one that is well-priced and built to last.”

Prac­ti­cal Liv­ing

Sim­ply have it all with Mo­belli’s new in­door range; some pieces of­fer the con­ve­nience of removable slip cov­ers, which makes main­te­nance sim­ple and has­sle-free. “Phon­ing a spe­cial­ist clean­ing com­pany is a thing of the past, sim­ply clean your fur­ni­ture cov­ers from home,” Sachs says.

Shop the Look

Lounges can tell a story, and with many ac­ces­sories like cof­fee ta­bles, ot­tomans, and rugs to en­hance a space, the per­fect area can be cre­ated in no time. Sachs con­cludes: “Sim­ple el­e­gance – that is what our in­door col­lec­tion spells.”

For more info, visit www.mo­belli.co.za.

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