Pow­er­star Launches New FT Range

Premier Magazine (South AFrica) - - Contents - Text: Trucks & Heavy Equip­ment News Im­age © Fo­cus on Trans­port & Lo­gis­tics Mag­a­zine

Bob Wang, CEO of Ever­star In­dus­tries, is ex­cited about the com­pany’s new ven­ture, which de­buted in Septem­ber at the Au­tomechanika Ex­hi­bi­tion in Jo­han­nes­burg. This fol­lows a joint ven­ture whereby Ever­star In­dus­tries has taken on board the Fo­ton medium truck range and re­branded it un­der its top brand, Pow­er­star.

The new Pow­er­star FT range will be built at the Pi­eter­mar­itzburg plant in Kwazulu-natal with the same high-qual­ity tech­nol­ogy as is used for the cur­rent Pow­er­star range, in­clud­ing ex­cel­lent af­ter­mar­ket parts and ser­vice. The range is pow­ered pri­mar­ily by Cum­mins engines feed­ing torque through ZF trans­mis­sions.

Since 2014, Ever­star In­dus­tries has fo­cused on of­fer­ing trans­port so­lu­tions across the con­struc­tion equip­ment/ ve­hi­cle spec­trum, from Shan­tui bull­doz­ers, front-end load­ers, and fork­lifts to heavy and ex­tra-heavy com­mer­cial trucks (Pow­er­star and Pow­er­land truck trac­tors, tip­pers and mix­ers) and colos­sal off-road, heavy-duty rigid dump trucks.

With this range on of­fer, ei­ther through agent agree­ment or joint ven­ture, Ever­star In­dus­tries is able to pro­vide end-to-end so­lu­tions to more cus­tomers. “We are strate­gi­cally equipped to han­dle a broad range of ve­hi­cles, in the sales arena and in the crit­i­cal af­ter­mar­ket ser­vice, re­pair and main­te­nance area,” Wang says.

“Our ve­hi­cles have been a par­tic­u­lar favourite in the min­ing and con­struc­tion sec­tors be­cause of their proven dura­bil­ity and ef­fi­ciency. Pow­er­star is, af­ter all, the qual­ity Chi­nese truck brand that has helped change old per­cep­tions about any­thing made in China. To­day we have many loyal cus­tomers who have been with the Pow­er­star brand for over ten years.”

Wang adds: “Be­cause we man­u­fac­ture lo­cally and are able to source over 20 % of our parts and com­po­nents lo­cally, we can of­fer a faster build and de­liv­ery time from or­der book to dealer ve­hi­cle despatch. Our af­ter­sales ac­tiv­i­ties of­fer the same ben­e­fit to our cus­tomers, with parts that are read­ily avail­able, with mostly im­me­di­ate or overnight sup­ply. We ap­ply that very same su­pe­rior stan­dard to af­ter­sales sup­port, no mat­ter which brand.

“Our mar­ket dif­fer­en­tia­tor is a good of­fer­ing from a wide range of ve­hi­cles to suit any need; good qual­ity prod­ucts with low life­cy­cle cost; and su­pe­rior ser­vice in main­te­nance and re­pair. Also im­por­tant is the speed with which we re­spond to cus­tomer needs,” Wang em­pha­sises.

The Ever­star In­dus­tries foot­print has been pri­mar­ily in the South­ern Africa re­gion – Namibia, Botswana, Mozam­bique and Zim­babwe. The com­pany now plans to ex­plore even more African coun­tries with its wider of­fer­ing, in­clud­ing Malawi, the DRC and Zam­bia.

Fur­ther news on the prod­uct side, is that the ho­molo­ga­tion of the new Cum­mins Pow­er­star V3 line haul truck has been com­pleted. Along­side this is the in­tro­duc­tion of an op­tional AMT trans­mis­sion on the V3, and also the op­tion of a Cum­mins or We­ichai en­gine. A light­weight 6X4 rigid truck trac­tor will also ar­rive later this year.

“Watch this space. Ever­star In­dus­tries may be one of the younger kids on the block, but we are en­hanc­ing our prod­uct and ser­vice of­fer­ing so that no-one will be able to ig­nore our com­pet­i­tive, pos­i­tive spirit,” Wang con­cludes.

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