Stay­ing at the Fore­front of In­no­va­tion

Premier Magazine (South AFrica) - - Contents - Text & Im­ages © CJR Gift Sales

In or­der to stay ahead of the times, Ci­ti­zen has en­tered into a new chap­ter of watch­mak­ing and crafts­man­ship by fus­ing lead­ing-edge tech­nolo­gies with the pur­suit of ideal beauty.

Since its foun­da­tion in 1930, Ci­ti­zen has spear­headed a watch­mak­ing rev­o­lu­tion. Among the prom­i­nent achieve­ments of the com­pany is Eco-drive, an orig­i­nal light-driven tech­no­log­i­cal break­through.

The pro­gres­sive Eco-drive tech­nol­ogy from Ci­ti­zen har­nesses the power of light – from any nat­u­ral or ar­ti­fi­cial light source – and con­verts it into en­ergy. This means that the watch recharges con­tin­u­ously, so the wearer will never have to re­place a bat­tery. Fewer bat­ter­ies in the waste stream mean that you will be mak­ing a pos­i­tive con­tri­bu­tion to­wards sav­ing our en­vi­ron­ment and cre­at­ing a sus­tain­able fu­ture.

As an in­no­va­tion that has changed the way watches are pow­ered to­day, Eco-drive has no equal and in­spires great po­ten­tial in the watch­mak­ing world, fo­cus­ing on state-of-the-art tech­nolo­gies and ex­quis­ite de­sign.

Un­der the new brand state­ment “Bet­ter Starts Now”, Ci­ti­zen has rapidly ex­panded its lineup of Eco-drive watches with cut­ting edge tech­nolo­gies. Look out for, amongst oth­ers, the ad­vanced satel­lite syn­chro­nised watches and ra­dio con­trolled watches. Do not for­get about the range of stun­ning ladies pieces by Ci­ti­zen, of­fer­ing unique styles rang­ing from clas­sic to fash­ion for­ward.

In another in­no­va­tive Ci­ti­zen range, moun­tain clim­bers would like to know that the al­time­ter of the Pro­mas­ter Altichron can mea­sure from mi­nus 300 m to 10,000 m above sea level – higher than any moun­tain on Earth. Once ac­ti­vated, the al­it­meter con­tin­u­ously mea­sures your al­ti­tude for five min­utes then pro­vides au­to­mat­ice read­ings ev­ery three min­utes over 12 hours, free­ing clim­bers to fo­cus on climb­ing.

For more in­for­ma­tion, please visit www.cit­i­zen­ and con­nect with Ci­ti­zen on Face­book at @cit­i­zen­pro­mas­ter.

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