Staying at the Forefront of Innovation

In order to stay ahead of the times, Citizen has entered into a new chapter of watchmaking and craftsmanship by fusing leading-edge technologies with the pursuit of ideal beauty.

Since its foundation in 1930, Citizen has spearheaded a watchmaking revolution. Among the prominent achievements of the company is Eco-drive, an original light-driven technological breakthrough.

The progressive Eco-drive technology from Citizen harnesses the power of light – from any natural or artificial light source – and converts it into energy. This means that the watch recharges continuously, so the wearer will never have to replace a battery. Fewer batteries in the waste stream mean that you will be making a positive contribution towards saving our environment and creating a sustainable future.

As an innovation that has changed the way watches are powered today, Eco-drive has no equal and inspires great potential in the watchmaking world, focusing on state-of-the-art technologies and exquisite design.

Under the new brand statement “Better Starts Now”, Citizen has rapidly expanded its lineup of Eco-drive watches with cutting edge technologies. Look out for, amongst others, the advanced satellite synchronised watches and radio controlled watches. Do not forget about the range of stunning ladies pieces by Citizen, offering unique styles ranging from classic to fashion forward.

In another innovative Citizen range, mountain climbers would like to know that the altimeter of the Promaster Altichron can measure from minus 300 m to 10,000 m above sea level – higher than any mountain on Earth. Once activated, the alitmeter continuously measures your altitude for five minutes then provides automatice readings every three minutes over 12 hours, freeing climbers to focus on climbing.

For more information, please visit www.citizenwatchsa.co.za and connect with Citizen on Facebook at @citizenpromaster.