The First with Diamonds
Africa and diamonds have a long history. Back in the 1800s, South Africa was discovered to have a wealth of these sparkling, much sought-after gems, which completely changed the diamond industry forever.
From being a place of finding precious stones, Cape Town is now home to worldrenowned designers who, from the raw precious stones, create masterpieces of brilliant jewellery design. One such place, in the heart of Cape Town, is First Diamonds.
The company’s philosophy is based on the thinking that a diamond “is more than a stone … it is a glittering beacon of celebration. A scintillating symbol of life’s most cherished moments.” Every client that walks through the doors of the First Diamonds studio looking for a bespoke piece – whether it be to celebrate an engagement, wedding, or birth of a child – receives a distinctive, personal experience. After all, buying a piece of jewellery is serious business – it is going to be with you for the rest of your life, and might even be passed down to the next generation.
When a client arrives at the stylish studio, coffee or champagne is offered before the First Diamonds’ gemmology experts guide them through the purchase of diamonds, Tanzanite, and other precious stones. Clients are encouraged to take their time in order to fully appreciate the impressive range of loose stones and handcrafted jewellery items available.
According to Brand and Marketing Manager for First Diamonds, Heidi Wahl, “We guide clients in finding the diamond or jewellery pieces that fit both their budget and personal style. We truly listen to what the client needs.”
As a “first hand of trade” wholesale diamond merchant, First Diamonds deals directly with mines in South Africa, in strict accordance with the Kimberley Process, and Tanzania, providing unique access to some of the finest diamonds, Tanzanite, and other precious stones on the market. After the stones are cut and polished, the respected Gemmological Institute of America (GIA) independently verifies the quality, cut, and clarity of all loose stones. At First Diamonds, you certainly get offered the best in the world of jewellery.
One of the latest collections from First Diamonds is an ode to Africa and its natural beauty: The African Earth Collection. In this stunning range, First Diamonds chose to work with fancycolour diamonds. The auburn, yellow, and gold colours perfectly capture the beauty of the rolling savannah grasslands, dramatic landscapes, and dazzling sunshine of the continent. The considered use of yellow, rose, and white gold further enhances the beauty of each stone and echoes the vitality of Africa. With each item built around a unique and irreplaceable fancy-colour diamond, the
African Earth Collection is the epitome of exclusivity.
When it comes to buying a diamond, size is not everything. Wahl explains: “Most people simply look at the size of a diamond, but the price and quality of a diamond is also influenced by the colour, clarity, and cut of the stone. While the clarity and colour will certainly affect the price, it is the cut that gives the stone its life and sparkle.”
Exclusivity, remarkable precious stones, and creative hands sculpting unique and awe-inspiring pieces – these features make First Diamonds the first when it comes to choosing where to go to, to celebrate that special occasion with the gift of jewellery.
The First Diamonds studio is located at 5th floor, 33 Bree Street, Cape Town. For more information, visit www.firstdiamonds.co.za.