A New Ev­ery­day Icon

Premier Magazine (South AFrica) - - Contents - Text & Im­age © Parker

For over 60 years, the iconic Jot­ter pen has been a sta­ple of the Parker col­lec­tion, of­fer­ing a wide range of styles and colours that com­bine fine crafts­man­ship with stand-out style.

With its unique shape and un­par­al­leled qual­ity, it has re­mained the per­fect on-thego pen for those who ap­pre­ci­ate pre­ci­sion and class. The lat­est ad­di­tions to the Parker Jot­ter col­lec­tion bring the clas­sic Jot­ter into a new era with up­dated fea­tures and re­fined fin­ishes, while still keep­ing its sig­na­ture “click”.

Among the cov­etable up­grades to this new Jot­ter is the ad­di­tion of the sig­na­ture ar­row clip from Parker. A sym­bol of so­phis­ti­ca­tion and lux­ury, the in­stantly recog­nis­able shape com­ple­ments the beloved Jot­ter sil­hou­ette per­fectly while in­fus­ing the rich her­itage of the brand into the pen. And with up­dated cap pat­terns and an ex­pertly crafted stain­less steel body, Jot­ter con­tin­ues to progress ef­fort­lessly into a class all its own.

The World of Parker

With over 130 years of her­itage in the fine art of pen mak­ing, the fin­ished prod­uct is al­ways a beau­ti­ful bal­ance of form and func­tion.

Parker’s com­mit­ment to out­stand­ing crafts­man­ship has earned two Royal Warrants: In 1962 by Her Majesty the Queen of Eng­land and again in 1990 by his Royal High­ness the Prince of Wales. A Royal War­rant is a highly prized recog­ni­tion for con­tin­ued ded­i­ca­tion to the high­est stan­dards of ser­vice, qual­ity, and ex­cel­lence.

With years of ex­pe­ri­ence and in­no­va­tion, Parker’s com­mit­ment to qual­ity has en­sured that each pen de­liv­ers the best writ­ing ex­pe­ri­ence for when it mat­ters most.

For bet­ter first thoughts, for bet­ter fi­nal drafts, for bet­ter think­ing, you do not just need a pen, you need a Parker.

For more in­for­ma­tion, please go and visit www.park­er­pensa.co.za and fol­low Parker on Face­book at @park­er­pensa.

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