Lifestyle Shorts

In a partnership that can best be described as aiming for the stars, South African Tourism (SA Tourism) and Netflix, the world’s leading streaming service, have agreed to explore joint opportunities that will benefit both organizations to showcase stories made in South Africa, and watched by the world. The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country. The partnership will also see SA Tourism working closely with Netflix in promoting the must-visit sights in the country through its locally-produced series into international markets.