Premier Magazine (South AFrica)
The DNA of RADO in One Timepiece
Feel the Timeless Difference and The Substance of Eternity
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic that is ultra-light and colourful, and Ceramostm to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.
Past meets 2021. The iconic Captain Cook by Rado is unveiled for the first time in the Master of Materials’ preferred material: High-tech Ceramic. Today more than ever, escaping into the great outdoors is a luxury we all crave. Reconnecting with nature to experience the joy of life, appreciating and savouring it while also allowing time for introspection and selfexploration. As if on a quest or personal pilgrimage, we retrace long trodden paths that have been forged over centuries in forests, fields, and slopes. From the tranquillity of hiking to the adrenalin we get from climbing, such deeply felt moments have become the quintessence of freedom. Rado’s latest automatic timepieces emerge from the confluence of these active lifestyles.
The year 2021: a year of hope and reinvention; the time chosen to reveal a timepiece without precedent, here to revolutionise. The Captain Cook High-tech Ceramic is the culmination of many years of research and development together with the history and tradition of the Rado Captain Cook.
The further development of the Captain Cook collection in high-tech ceramic represents the DNA of Rado in its purest form. It features some of the most stellar achievements of the brand, such as Rado’s innovative high-tech ceramic monobloc case construction, scratchresistant and hypoallergenic high-tech ceramic, powered by the premium Rado calibre R734 featuring a Nivachron™ hairspring. The innovative Nivachron™ hairspring provides an advantage in everyday life by protecting the timepiece from magnetic fields.
The Captain Cook Ceramic is presented for the first time in a case size of 43 mm, and is available in four versions. The first version in black high-tech ceramic case and bracelet with a hardened stainless steel turning bezel and black high-tech ceramic insert. The second model holds this same case and dial but is offered with a rubber strap for those who prefer a more casual look. The third version is offered similarly in black high-tech ceramic case and bracelet but with contrasting rose gold coloured PVD coated stainless steel turning bezel, and black high-tech ceramic insert. Followed by the fourth model, a highly distinct plasma high-tech ceramic case and bracelet, with hardened stainless steel bezel, and blue high-tech ceramic insert.
All the references are powered by the Rado calibre R734 characterised by a strong 80 hours power reserve, and up to 30 bar (300 m) water resistance. The dial and case back are stunningly crafted in black tinted sapphire crystal allowing its wearer to explore and admire the inner workings of the skeletonised movement in a subtle manner, whilst still proving to be legible. As the triangle on the bezel, the indexes, and the classic Captain Cook chunky arrow hands on the dial are filled with white Super-luminova® providing clear visibility in the dark. This
magnificent sapphire dial is also home to the iconic Rado rotating anchor at 12 o’clock, and is protected by a chevé box sapphire crystal.
The new Captain Cook Ceramic is a mechanical masterpiece that needs to be worn to appreciate its lightness and wearer comfort besides its stunning looks. The Captain Cook High-tech Ceramic is the Rado DNA at its fullest. Welcome aboard.
The substance of eternity meets spunky design After years of exploring timeless materials of extraordinary strength and enticing mystery, Swiss watchmaker Rado launches a new line to celebrate women, and femininity in its myriad forms. The master of unusual substances is teaming up with the profoundly original (and of decidedly unusual substance) Frenchaustrian designer Marina Hoermanseder for a brand-new version of its Captain Cook timepiece – an exquisitely bold and totally empowering piece of watchmaking elegance. Buckle up for the ride, for Marina loves experimenting with colour, forms, and materials, and this latest Rado brings together what she loves best – upbeat, breathtaking design – around a state-of-the-art movement and timepiece by the famous Swiss brand.
Strength, bravery, and originality have been hallmarks of the feminine universe since time began. Rado has chosen to underline those timeless values alongside Marina Hoermanseder, in a statement of great uniqueness, joyful celebration, and truly affirmed personality.
The new and stylish 37 mm timepiece features some of Marina’s signature elements, such as her trademark
buckle and leather strap in expressive and exuberant pink, with a matching cylindrical watchcase adorned with the Marina Hoermanseder logo. The watch is graceful yet powerfully feminine, marked with allinclusive, daring creativity synonyms with Marina, that has charmed many top celebrities, from Lady Gaga to Paris Hilton. Clearly, as women, they are shining examples of character, originality, and courage, aspects that Rado wishes to highlight in its collaboration with the dynamic, multi-faceted designer. Additionally, the new timepiece is a marvellous occasion to show the specific long-term watchmaking artfulness of the brand, with exquisite details such as the rose-gold-coloured elements in the hands, indices, and case.
Since women typically has a preference for a range of choices, the new Rado is delivered with three watch straps, in pink, black, and an original, extralong version, also pink, meant to go twice around the wrist. This smart arrangement allows the watch and MH buckle to end up on the same side of the wearer’s arm, a neat and playful touch. The straps are all equipped with Easyclip fittings to allow for quick change, in harmony with the predisposition or mood of the wearer at the moment. It is all very stylish, with just the right amount of bling, and the various components find a safe home in the handsome pink carrying case, also equipped with buckle closures.
Immerse yourself – indeed up to 100 metres – in the playful, spunky world of the new Rado Captain Cook x Marina Hoermanseder.