Catzavelos says sorry amid pain
ADAM Catzavelos has apologised for the “unspeakable pain” he has caused after making a racist slur in a video widely shared on social media.
Catzavelos filmed himself on a beach believed to be in Greece, saying it was “heaven on earth” because there were no black people, whom he referred to using the k-word. In his letter, he apologises for the “hurt and harm I caused”.
“I have watched my video and feel total shame. It is hard to put into words what I want to say and genuinely apologise.
“I don’t expect people to forgive me but will spend the rest of my life repenting and trying to make up for my total lack of respect and judgment,” the letter reads.
The EFF paid a visit to Catzavelos’s Edenvale home yesterday.
“We just want to talk, come out, Adam – it’s sunny,” was what members of the Ekurhuleni EFF shouted when they reached the family home.
They said they had “visited” Catzavelos’s residence to welcome him home and give a message to him, but nobody appeared to be there.
Edenvale police said the gathering was illegal and instructed the members to disperse.
Sipho Watkins, the EFF’s Ekhurhuleni secretary, said he was confident that they had sent out a message to Catzavelos.
“The message has been sent and he knows not to mess with black people,” said Watkins.
Catzavelos has been booted out of his family’s business and barred from his children’s school.
Even his wife has felt the effect of his actions.
In a statement earlier this week, Catzavelos’s family said it was appalled by the video.
“It is abhorrent and we fully disassociate ourselves from the sentiments expressed. We reject racism in any form,” family representative Nic Catzavelos said.
The family business, St George’s Fine Foods, has lost clients as a result of the comments. The Baron group severed ties with the company after the video surfaced.
Butcher Boys also dropped St George’s Fine Foods as a supplier.
Butcher Boys director Derryck Myers said: “We are disassociating ourselves immediately from St George’s. We do not support what Adam has done.”
Restaurant chain Braza, as well as The Rib Zone, have also dropped the company.
However, staff in a statement issued yesterday urged customers not to abandon them.
They said that Catzavelos’s actions were “not consonant with what (the company) stands for”.
The staff statement‚ issued by a Joburg law firm, stated: “We and our families are financially dependent on St George’s Fine Foods and a number of us would be desolate without our positions within the company. ”
Catzavelos is not welcome at his children’s school, while his wife, a merchandising director at Nike, was also caught in the furore when the sporting goods company distanced itself from the video.
Arts and Culture Minister Nathi Mthethwa said use of the “K-word” was “absolutely unacceptable” and “had no place in our society”.
Phumla Williams, acting director-general at the Government Communication and Information System, said: “Racism is punishable by law under the Prevention and Combating of Hate Crimes and Hate Speech Bill. While the government respects freedom of expression‚ the public should be responsible in how they express their views.”
Adam Catzavelos has apologised for the racist slur he used in a video shared on social media.