THE MAK­ING OF EN­TREPRENEURS

Pretoria News - - METRO - Re­nier Nolte

DAVID Pri­ilaid pro­duces a crit­i­cal ex­am­i­na­tion of artistry to put the con­cept of cre­ativ­ity un­der the mi­cro­scope in Ex­plained.

Cre­ativ­ity

The need for in­no­va­tion in all fields drives the mo­tive be­hind this book and Pri­ilaid fu­els it with his im­pres­sive gen­eral knowl­edge of a broad range of artists. The author ap­proaches his ex­ca­va­tion of the cre­ative process through ex­plor­ing the method­olo­gies of peo­ple gen­er­ally con­sid­ered to be the sole cus­to­di­ans of cre­ativ­ity – artists. The wide of­fer­ing of artists ranges from Jack­son Pol­lock to Bob Dy­lan to JK Rowl­ing. How­ever, the range of sub­ject mat­ter con­tests ex­actly this idea that those who work within artis­tic fields are the sole pro­pri­etors of this mys­te­ri­ous thing called cre­ativ­ity. Pri­ilaid speaks ex­ten­sively on the cre­ative pow­ers of en­trepreneurs such as Steve Jobs, Elon Musk and Mark Zucker­berg to ex­trap­o­late fur­ther prin­ci­ples on the sub­ject mat­ter. At first glance

Cre­ativ­ity Ex­plained ap­pears ab­stract and daunt­ing to the or­di­nary reader. How­ever, what is con­tained is a con­cise and ap­proach­able ex­pla­na­tion of the cre­ative process. The clean struc­ture of

Cre­ativ­ity Ex­plained height­ens the crisp ac­count that Pri­ilaid puts across to the reader and charges it with an af­fa­ble writ­ing voice. It should serve as an in­spi­ra­tion. |

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