‘#Moozlie crash was awareness campaign’
LIKE it or not #Moozlie crash was an awareness campaign after all!
On Friday afternoon, Volkswagen South Africa issued a statement confirming that it was a “bold campaign” aimed at encouraging South Africans to drive dry.
This came after concern that TV presenter and rapper Nomuzi Mabena, also known as Moozlie, had crashed while driving and doing a live Instagram broadcast.
The live feed lurches and the car windscreen can be seen shattering before the feed is abruptly cut.
“This month, as South Africans are making their new year’s resolutions, Volkswagen, in partnership with Drive Dry, seeks to make a positive change when it comes to drinking and driving by urging people to pledge to #VWDriveDry in 2019 in order to make the party stop before their life does,” the car manufacturer said .
The campaign kicked off last year.