A shop­ping marathon on a cheap note

Pretoria News - - METRO -

ORIG­I­NALLY a Thanks­giv­ing hol­i­day sales ploy im­ported from the US, Black Fri­day and Cy­ber Mon­day are now re­shap­ing con­sumer behaviour in South Africa. With 30% growth on 2018 sales pre­dicted, and pro­mo­tions ex­tend­ing days and weeks ear­lier into Novem­ber and into De­cem­ber, the shop­ping marathon is set to be big­ger than ever in 2019.

When re­tail­ers get it right, Black Fri­day can pro­vide a ma­jor rev­enue boost from both e-com­merce and brick-and­mor­tar sales. Takealot re­ported record sales for the day in 2018, at R196 mil­lion – a 125% year-on-year growth. The group sold R11.5m in mer­chan­dise be­fore 1am that day, a ma­jor boost up from the R1m gen­er­ated from Black Fri­day in 2015.

Takealot has mil­lions of prod­ucts across 28 de­part­ments. It’s ware­house stor­age space stands at 75 000m² , and it can house more than 3.7 mil­lion items at any given time,

Takealot chief ex­ec­u­tive Kim Reid told the me­dia that this year he is an­tic­i­pat­ing the big­gest Black Fri­day yet, af­ter months of tech and oper­a­tional work to pre­pare for in­creased traf­fic on its site.

For the first time it will be giv­ing shop­pers ex­clu­sive early ac­cess to some of its Black Fri­day deals which started on Sun­day.

The group said early-ac­cess deals will be heav­ily dis­counted and will not see fur­ther price cuts when the ac­tual Black Fri­day sale starts.

All deals will be un­locked at one minute past mid­night on Fri­day, with more deals added on Satur­day and again on Sun­day. Mon­day will have tech spe­cials and the sale ends with Takelot Tues­day.

Loot.co.za chief ex­ec­u­tive Greg le Roux said while Black Fri­day may still be in its in­fancy in South Africa, it had taken the na­tion by storm. “This year con­sumers are ea­gerly await­ing the one day of the year with ‘real’ sales where they can save up to 70%.”

Loot will also be drop­ping new of­fers con­tin­u­ously through­out the pe­riod end­ing on De­cem­ber 2.

Le Roux said the big items cre­at­ing a buzz this year were TVs, wear­ables, me­dia boxes, ap­pli­ances, and home­ware. | Staff Reporter

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