A shopping marathon on a cheap note
ORIGINALLY a Thanksgiving holiday sales ploy imported from the US, Black Friday and Cyber Monday are now reshaping consumer behaviour in South Africa. With 30% growth on 2018 sales predicted, and promotions extending days and weeks earlier into November and into December, the shopping marathon is set to be bigger than ever in 2019.
When retailers get it right, Black Friday can provide a major revenue boost from both e-commerce and brick-andmortar sales. Takealot reported record sales for the day in 2018, at R196 million – a 125% year-on-year growth. The group sold R11.5m in merchandise before 1am that day, a major boost up from the R1m generated from Black Friday in 2015.
Takealot has millions of products across 28 departments. It’s warehouse storage space stands at 75 000m² , and it can house more than 3.7 million items at any given time,
Takealot chief executive Kim Reid told the media that this year he is anticipating the biggest Black Friday yet, after months of tech and operational work to prepare for increased traffic on its site.
For the first time it will be giving shoppers exclusive early access to some of its Black Friday deals which started on Sunday.
The group said early-access deals will be heavily discounted and will not see further price cuts when the actual Black Friday sale starts.
All deals will be unlocked at one minute past midnight on Friday, with more deals added on Saturday and again on Sunday. Monday will have tech specials and the sale ends with Takelot Tuesday.
Loot.co.za chief executive Greg le Roux said while Black Friday may still be in its infancy in South Africa, it had taken the nation by storm. “This year consumers are eagerly awaiting the one day of the year with ‘real’ sales where they can save up to 70%.”
Loot will also be dropping new offers continuously throughout the period ending on December 2.
Le Roux said the big items creating a buzz this year were TVs, wearables, media boxes, appliances, and homeware. | Staff Reporter