Editor speaks on media projection of SA
Where Germany meets SA
THE UAE’s National Defence College is a leading institution based in Abu Dhabi which offers students programmes to develop critical and strategic thinking and planning, and encourages them to apply their knowledge in practical ways with others to
BADEN-Württemberg is one of the leading economic and innovative regions in Germany and Europe, renowned for its large companies and its successful small and medium enterprises, its innovative power, high productivity and low unemployment, according to the EU’s online database.
The backbone of the regional economy of this federal state with its capital city of Stuttgart is the automotive industry followed by mechanical engineering, but it also hosts a number of other industries. A business delegation of 32 representatives of companies in the benefit of the country’s national, regional and international objectives.
A group from the college visited Gauteng, engaged with organisations and participated in a media debate about the way in which SA uses tools of information and communication to the region, led by the state’s Minister of Economic Affairs, Labour and Housing, Dr Nicole Hoffmeister-Kraut, visited South Africa this week.
For some, including the minister, it was their first visit and, after spending time in KwaZulu-Natal, and meeting the EU ambassador, they were hosted at a reception in Pretoria by the ambassador of Germany, Dr Martin Schäfer.
Hoffmeister-Kraut said 100 companies from her region were active in SA. The visit was to engage companies in South Africa and look for new investment advance its national interest. Pretoria News editor Val Boje spoke of the role of the private media and narratives which form part of the national discourse as well as the importance of the brand image of a country as projected internationally. opportunities. Companies such as Bosch, Daimler and Porsche have headquarters in Baden-Württemberg.
DR Nicole Hoffmeister-Kraut and Dr Martin Schäfer toast SA and Germany.