Edi­tor speaks on me­dia pro­jec­tion of SA

Where Ger­many meets SA

Pretoria News - - NEWS - | STAFF REPORTER

THE UAE’s National De­fence Col­lege is a lead­ing in­sti­tu­tion based in Abu Dhabi which of­fers stu­dents pro­grammes to de­velop crit­i­cal and strate­gic think­ing and plan­ning, and en­cour­ages them to ap­ply their knowl­edge in prac­ti­cal ways with oth­ers to

BADEN-Würt­tem­berg is one of the lead­ing eco­nomic and in­no­va­tive re­gions in Ger­many and Europe, renowned for its large com­pa­nies and its suc­cess­ful small and medium en­ter­prises, its in­no­va­tive power, high pro­duc­tiv­ity and low un­em­ploy­ment, ac­cord­ing to the EU’s on­line data­base.

The back­bone of the re­gional econ­omy of this fed­eral state with its cap­i­tal city of Stuttgart is the au­to­mo­tive in­dus­try fol­lowed by me­chan­i­cal en­gi­neer­ing, but it also hosts a num­ber of other in­dus­tries. A busi­ness del­e­ga­tion of 32 rep­re­sen­ta­tives of com­pa­nies in the ben­e­fit of the coun­try’s national, re­gional and in­ter­na­tional ob­jec­tives.

A group from the col­lege vis­ited Gaut­eng, en­gaged with or­gan­i­sa­tions and par­tic­i­pated in a me­dia de­bate about the way in which SA uses tools of informatio­n and com­mu­ni­ca­tion to the re­gion, led by the state’s Min­is­ter of Eco­nomic Af­fairs, Labour and Hous­ing, Dr Ni­cole Hoffmeis­ter-Kraut, vis­ited South Africa this week.

For some, in­clud­ing the min­is­ter, it was their first visit and, af­ter spend­ing time in KwaZulu-Na­tal, and meet­ing the EU am­bas­sador, they were hosted at a re­cep­tion in Pre­to­ria by the am­bas­sador of Ger­many, Dr Martin Schäfer.

Hoffmeis­ter-Kraut said 100 com­pa­nies from her re­gion were ac­tive in SA. The visit was to en­gage com­pa­nies in South Africa and look for new in­vest­ment ad­vance its national in­ter­est. Pre­to­ria News edi­tor Val Boje spoke of the role of the pri­vate me­dia and nar­ra­tives which form part of the national dis­course as well as the im­por­tance of the brand image of a coun­try as pro­jected in­ter­na­tion­ally. op­por­tu­ni­ties. Com­pa­nies such as Bosch, Daim­ler and Porsche have head­quar­ters in Baden-Würt­tem­berg.

DR Ni­cole Hoffmeis­ter-Kraut and Dr Martin Schäfer toast SA and Ger­many.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.