Feathered brows and more top style trends for 2020
From feathered brows to ’70s style, these are the looks you’ll see dominating the fashion and beauty industry this year
FASHION BACK TO BLUE
Whether it was a silky pair of shorts by Staud being strutted down the runway or a floaty summer dress by Jonathan Simkhai, if New York Fashion Week is anything to go by, we’ll be loving blue in every shade for spring and summer this year.
If that isn’t reason enough to buy into blue, Pantone announced 2020’s Colour of the Year as Classic Blue.
In past years, this decision has had a phenomenal impact on product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design.
So it’s safe to say that this year everything from fashion to interior design and food may be awash with this dazzling hue, reminiscent of the sky at dusk.
New York-based celebrity stylist Samantha Brown shared in an interview with Insider that the ’70s will be making yet another return to fashion this year. We’ve already been stealing style inspiration from the era in the form of knee-high boots, peasant dresses, boho blouses with billowing sleeves and garments adorned with garish patterns.
However, Brown claims that bellbottom pants will soar in popularity.
Another trend we’ll be seeing a lot of in 2020 is the headband. Jewelencrusted Alice bands, classy satin bows and chic fabric printed wraps are taking people from the beach to the streets.
A knotted scarf wrap would be perfect for a casual lunch with the girls, while a row of pearls makes for a simple yet elegant headband for the evening.
BRALETTES UNDER BLAZERS
If Michael Kors and Jason Wu’s runway shows are anything to go by, the only way to wear a blazer in 2020 (outside of the office) is when it’s paired with a bralette – lacy, sporty, dainty or strappy.
Designers are loving toying with the idea of throwing together business looks with undergarments to create an edgy street style. While the look leaves your midriff exposed, there’s still a sense of being covered up, especially if you adopt tips from Kors and Wu by choosing highwaisted bottoms for a more sensible outfit.
If you haven’t noticed, scarves have become one of the hottest accessories. From cheeky handkerchief-style tops to sweeping up locks with knotted head-wraps, these playful pieces of fabric are versatile to the point of fulfilling every fashion need. There are so many ways of incorporating scarves into everyday looks, which is why this trend extends beyond wrapping one around your neck and calling it a day.
This year, it’s all about taking things to the next level.
In silk, cotton, modal or fleece, scarves look flattering in floral, chinoiserie, chevron, and more, because, when it comes to scarves, absolutely anything goes.
Scarves will take us through to winter and next spring, although we feel this accessory is best served with a side of sunshine.
BEAUTY BLURRED LIPS
Bold, perfectly lined lips filled in with velvety matte lipstick is now a thing of the past. To start this new decade, we’re celebrating more natural look, with the barelythere berry-stained lip. Lip stains are perfect for getting the softness that this look requires. Simply dab the pigment in the centre of your lips with a finger, press them together, and then reapply a second coat, before smudging the colour so it blends out naturally.
The gentle burst of colour is also very low maintenance, meaning no smears, fewer touch-ups and less worrying about transfers.
Super full, perfectly manicured Instagram brows have dominated the beauty scene for some time now, but in 2020, bigger isn’t better. “That really filled-in, characterless, same-on-everybody brow is definitely on the way out,” said brow artist Kristin Fisher in an interview with Bazaar.
Embracing the natural, uneven fluffiness of untamed brows, the feathered brows look is also referred to as “soap brows”. The look is achieved by brushing up eyebrow hairs and securing them in place with soap in place of eyebrow gel.
HBO’s teen drama Euphoria has started a make-up frenzy within the online beauty community who have been replicating the jewel studded, galaxy-esque eyeshadow looks seen on the show. As more and more celebs and influencers adopt the style, we’re sure the looks will be spilling over into the mainstream very soon.
This is the year for being more environmentally conscious. When choosing make-up, people are opting for brands that offer eco-friendly options rather than those that are heavy on once-off packaging, unnecessarily laden with plastic and paper. Lush Cosmetics is a brand that has pulled this off perfectly and they’ve grown in popularity because of it.
“One is never over-dressed or under-dressed with a Little Black Dress.” – KARL LARGEFELD