Feath­ered brows and more top style trends for 2020

From feath­ered brows to ’70s style, these are the looks you’ll see dom­i­nat­ing the fash­ion and beauty in­dus­try this year



Whether it was a silky pair of shorts by Staud be­ing strut­ted down the run­way or a floaty sum­mer dress by Jonathan Simkhai, if New York Fash­ion Week is any­thing to go by, we’ll be lov­ing blue in ev­ery shade for spring and sum­mer this year.

If that isn’t rea­son enough to buy into blue, Pan­tone an­nounced 2020’s Colour of the Year as Clas­sic Blue.

In past years, this de­ci­sion has had a phe­nom­e­nal im­pact on prod­uct de­vel­op­ment and pur­chas­ing de­ci­sions in mul­ti­ple in­dus­tries, in­clud­ing fash­ion, home fur­nish­ings, and in­dus­trial de­sign.

So it’s safe to say that this year ev­ery­thing from fash­ion to in­te­rior de­sign and food may be awash with this daz­zling hue, rem­i­nis­cent of the sky at dusk.


New York-based celebrity stylist Sa­man­tha Brown shared in an in­ter­view with In­sider that the ’70s will be mak­ing yet an­other re­turn to fash­ion this year. We’ve al­ready been steal­ing style in­spi­ra­tion from the era in the form of knee-high boots, peas­ant dresses, boho blouses with bil­low­ing sleeves and gar­ments adorned with gar­ish pat­terns.

How­ever, Brown claims that bell­bot­tom pants will soar in pop­u­lar­ity.


An­other trend we’ll be see­ing a lot of in 2020 is the head­band. Jewe­len­crusted Alice bands, classy satin bows and chic fab­ric printed wraps are tak­ing peo­ple from the beach to the streets.

A knot­ted scarf wrap would be per­fect for a ca­sual lunch with the girls, while a row of pearls makes for a sim­ple yet el­e­gant head­band for the evening.


If Michael Kors and Ja­son Wu’s run­way shows are any­thing to go by, the only way to wear a blazer in 2020 (out­side of the of­fice) is when it’s paired with a bralette – lacy, sporty, dainty or strappy.

De­sign­ers are lov­ing toy­ing with the idea of throw­ing to­gether busi­ness looks with un­der­gar­ments to cre­ate an edgy street style. While the look leaves your midriff ex­posed, there’s still a sense of be­ing cov­ered up, espe­cially if you adopt tips from Kors and Wu by choos­ing high­waisted bot­toms for a more sen­si­ble out­fit.


If you haven’t no­ticed, scarves have be­come one of the hottest ac­ces­sories. From cheeky hand­ker­chief-style tops to sweep­ing up locks with knot­ted head-wraps, these play­ful pieces of fab­ric are ver­sa­tile to the point of ful­fill­ing ev­ery fash­ion need. There are so many ways of in­cor­po­rat­ing scarves into ev­ery­day looks, which is why this trend ex­tends be­yond wrap­ping one around your neck and call­ing it a day.

This year, it’s all about tak­ing things to the next level.

In silk, cot­ton, modal or fleece, scarves look flat­ter­ing in flo­ral, chi­nois­erie, chevron, and more, be­cause, when it comes to scarves, ab­so­lutely any­thing goes.

Scarves will take us through to win­ter and next spring, although we feel this ac­ces­sory is best served with a side of sun­shine.


Bold, per­fectly lined lips filled in with vel­vety matte lip­stick is now a thing of the past. To start this new decade, we’re cel­e­brat­ing more nat­u­ral look, with the bare­lythere berry-stained lip. Lip stains are per­fect for get­ting the soft­ness that this look re­quires. Sim­ply dab the pig­ment in the cen­tre of your lips with a fin­ger, press them to­gether, and then reap­ply a sec­ond coat, be­fore smudg­ing the colour so it blends out nat­u­rally.

The gen­tle burst of colour is also very low main­te­nance, mean­ing no smears, fewer touch-ups and less wor­ry­ing about trans­fers.


Su­per full, per­fectly man­i­cured In­sta­gram brows have dom­i­nated the beauty scene for some time now, but in 2020, big­ger isn’t bet­ter. “That re­ally filled-in, char­ac­ter­less, same-on-every­body brow is def­i­nitely on the way out,” said brow artist Kristin Fisher in an in­ter­view with Bazaar.

Em­brac­ing the nat­u­ral, un­even fluffi­ness of un­tamed brows, the feath­ered brows look is also re­ferred to as “soap brows”. The look is achieved by brush­ing up eye­brow hairs and se­cur­ing them in place with soap in place of eye­brow gel.


HBO’s teen drama Eu­pho­ria has started a make-up frenzy within the on­line beauty com­mu­nity who have been repli­cat­ing the jewel stud­ded, galaxy-es­que eye­shadow looks seen on the show. As more and more celebs and in­flu­encers adopt the style, we’re sure the looks will be spilling over into the main­stream very soon.


This is the year for be­ing more en­vi­ron­men­tally con­scious. When choos­ing make-up, peo­ple are opt­ing for brands that of­fer eco-friendly op­tions rather than those that are heavy on once-off pack­ag­ing, un­nec­es­sar­ily laden with plas­tic and pa­per. Lush Cos­met­ics is a brand that has pulled this off per­fectly and they’ve grown in pop­u­lar­ity be­cause of it.

“One is never over-dressed or un­der-dressed with a Lit­tle Black Dress.” – KARL LARGEFELD

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