SWEEPSOUTH DE­CIDES TO TAKE THE AC­TION OUT­SIDE

Pretoria News - - FOCUS - I Philippa Larkin

SWEEPSOUTH, the on­line plat­form that pro­vides on-de­mand and reg­u­lar home clean­ing ser­vices, is di­ver­si­fy­ing its of­fer­ing to cus­tomers with the launch of SweepSouth Out­door. The move fol­lows its suc­cess­ful fund­ing round last year where the com­pany raised more than R50 mil­lion in new in­vest­ment and said it planned to grow its mar­ket share in the coun­try and launch ad­di­tional ser­vices. In a state­ment yes­ter­day, af­ter more than five years of con­nect­ing do­mes­tic work­ers with clients for homes and busi­nesses, it said SweepSouth clients in Jo­han­nes­burg and Cape Town could now book an Out­door Sweep­S­tar to as­sist with out­door ne­ces­si­ties such as gar­den­ing, pool clean­ing, mak­ing sure that the out­side of cus­tomer’s win­dows were “sparkling clean” or help­ing with car­ry­ing boxes when mov­ing. SweepSouth said it was look­ing to launch the ser­vice in Dur­ban and Pre­to­ria in the next few weeks. SweepSouth cur­rently op­er­ates in Cape Town, Jo­han­nes­burg, Pre­to­ria, Cen­tu­rion and Dur­ban, and re­cently started oper­at­ing in Del­mas and Mbombela.

It said that sim­i­lar to how SweepSouth func­tions, with book­ings avail­able through the SweepSouth web­site (with the app soon to be up­dated), SweepSouth Out­door could be or­dered as an on­de­mand or reg­u­lar ser­vice. “Users will sim­ply choose the num­ber of hours as well as tasks needed to be com­pleted,” it said. Since its launch in 2014, SweepSouth has recorded ex­cep­tional growth. Since the clo­sure of the pre­vi­ous fund­ing round in 2017, SweepSouth has ex­panded its op­er­a­tions and now op­er­ates in seven South African cities. Since their last fund­ing round, SweepSouth has also seen its cus­tomer base, book­ings and revenue triple. Founded by Aisha Pan­dor and Alen Ribec in 2014, SweepSouth has re­ceived in­vest­ment from Smol­lan, Vumela, CRE VC (pre­vi­ously Africa Angels Net­work), mu­si­cian and ven­ture cap­i­tal­ist Black Cof­fee and a R30m cash in­jec­tion from the Naspers Foundry, a start-up fund aimed at boost­ing the South African tech­nol­ogy sec­tor. SweepSouth said that since its launch, it had cre­ated work op­por­tu­ni­ties for more than

20 000 pre­vi­ously un­em­ployed and un­der-em­ployed do­mes­tic work­ers and would be look­ing to do the same with its Out­door ser­vice.

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