Safeguarding our Future

Xperien raises money for inroad safety

Do your bit to help Xperien raise funds for in-road safety measures for children with the annual Telkom 947 Cycle Challenge.

At this year’s Telkom 947 Cycle Challenge, Xperien aims to raise R100,000 with its children-inroad safety initiative, Pedal for a Purpose. Over 30,000 cyclists will participate in this year’s 21st edition of Joburg’s biggest cycling event that will be held on Sunday 19 November.

The proceeds will go to Wheel Well, a non-profit organisation that focuses on safety for children.an ambassador forwheel Well, Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa.

“Wheel Well is the only non-profit organisation that focuses exclusively on children in road safety. It is a small organisation with a huge task at hand,” explains Xperien senior business development manager, Bridgette Vermaak.

Xperien Cycling team was established specifically to raise awareness for this nonprofit organization, and are looking for 50 riders to ride in our team for the 947 Cycle Challenge. The team and its supporters regularly network at key cycling events to create exposure for sponsors in return for their contribution.

“With car crash death and injury remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly,” says Peggie Mars from Wheel Well.

A sponsorship of R1,500 will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and cycling shirt.alternatively, to support this initiative, one can ‘challenge a rider’ by sponsoring a rider per kilometre with a minimum of R1 per kilometre.

“We are deeply honoured that Xperien partnered with us in this challenge and are grateful that we will be enabled to do what we do best: road safety for our dearly beloved children,” Mars concludes.

To donate any amount of money, or a car seat to help Wheel Well with road safety for children, or to participate in the Telkom 947 Cycle Challenge, contact Xperien on 011 462-8806 or visit www.xperien.com. You can also contact Peggie directly on 072 385 7121, peggie@wheelwell.co.za or visit www.wheelwell.co.za.