ICAST On The Wa­ter en­hances grow­ing rep­u­ta­tion

SA Bass - - >> Sa Bass Angling International -

ICAST On the Wa­ter is fast es­tab­lish­ing it­self as the pre-curser to the world’s largest fish­ing tackle trade show.

And it en­hanced its rep­u­ta­tion to­day with com­pa­nies tak­ing its prod­ucts, which in­cluded wa­ter­craft and a drone, to the venue and pre­sent­ing them in their nat­u­ral work­ing en­vi­ron­ments.

Grow­ing Scan­di­na­vian brand Westin is mak­ing in­roads into the US mar­ket and made its de­but at ICAST On the Wa­ter.

The com­pany’s Thomas Petersen El­dor said that he was happy with its ap­pear­ance on the wa­ter­side, with vis­i­tors to its booth savour­ing its ar­ray of in­no­va­tive baits, in­clud­ing Freddy the Frog.

Vis­i­tors to this year’s ICAST On the Wa­ter also got their first sight of a new range of bass rods from fledg­ling Florida com­pany, Ark Rods.

The man­u­fac­turer, which en­tered the mar­ket in Jan­uary 2017, in­tro­duced the Randall Tharp Sig­na­ture Se­ries, a col­lab­o­ra­tion be­tween elite se­ries angler Tharp and Ark Rods owner, Louie Zhang.

“The se­ries was very well re­ceived when we first launched it at the Bass­mas­ter Clas­sic in March and the re­sponse here has also been great,” Zhang told

Angling In­ter­na­tional. “De­mand has been high and the chal­lenge is keep­ing it in stock.”

The com­pany first ap­peared in the mar­ket with it In­voker rods. “Our aim is to sup­ply qual­ity rods at prices ev­ery­one can af­ford,” added Zhang.

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