VALU­ING BOAT WRAPS

SA Bass - - >> Sa Bass Spy - By Cur­tis Nie­der­mier

A boat (or truck) wrap serves mul­ti­ple pur­poses, in­clud­ing pro­tect­ing the fin­ish from abra­sion and sun fade, but more than any­thing it’s a very valu­able tool for an­glers to mar­ket their spon­sors or per­sonal brands. The Amer­i­can Truck­ing As­so­ci­a­tion and 3M have re­searched the ef­fec­tive­ness of ads and mar­ket­ing on wrapped ve­hi­cles and found that, de­pend­ing on how many miles are driven, it’s pos­si­ble to gen­er­ate tens of thou­sands of im­pres­sions per day and more than 10 mil­lion im­pres­sions in a year. That’s a lot of eyes, and a lot of aware­ness, which re­in­forces the pro­mo­tional po­ten­tial of a pro­fes­sional bass angler who trav­els the tour­na­ment trail all sea­son long.

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