Saturday Star

Take the mindset out of the laager – Ennik

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“Sentiment – not price, interest rates or mortgage finance issues – is the biggest driver of the luxury homes sector,” says Ennik.

“And, as long as attention remains focused on the economic problems of western countries in the northern hemisphere, and the fear of collateral damage here in SA, a laager mentality will continue to hold back the market,” he adds.

“But it is closer to home, right here in Africa, that some of the most promising sentiment-building indicators for our property market are appearing. A global poll of institutio­nal investors, conducted by Invest AD and The Economist Intelligen­ce Unit, has shown that Africa’s frontier markets offer the best overall prospects for investment growth over the next decade.”

Furthermor­e, the latest African Markets Revealed report by Standard Bank has indicated that African economies are set to remain resilient, while the IMF’S growth forecast for Africa is 5.2 percent, says Ennik.

That is why South Africa’s incisive message to the recent World Economic Forum in Switzerlan­d was “Africa is the next great investment frontier, and South Africa is its gateway”, says Ennik.

“Meanwhile, we are seeing an uptick in foreign interest in the Johannesbu­rg market. It is being generated predominan­tly by executives who are continuall­y mobile between London and European capitals, South Africa, and other countries in sub-saharan Africa.

“The fact is that the wealthy, internatio­nally, are spending again on luxury property and fine art. With a positive mindset, South Africa could be part of that process,” Ennik concludes.

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