Saturday Star

This app gives tips on your tipple


She says that although there are some competitor­s who are trying to be part of the app movement in whisky, Whizzky is way ahead.

“We’re proud that this is a South African product which is doing well at home and on the internatio­nal market.

“It’s is such a unique idea that grows every so much; it has even inspired some competitio­n and some imitators,” said Stockden.

While you will marvel at what it has to give, Whizzky isn’t yet making money for its developers and partners in the deal.

“We don’t make money from the app. Our plan is not to charge the user for our services.

“We are looking at building relationsh­ips with database companies who provide the informatio­n of the product and the whisky makers themselves.

“The two parties benefit from the service because it generates interest for their business,” she says.

With that said, the app grows with about 50 to 75 new users a day. About 14 000 people are using it, with more joining on weekends for obvious reasons.

“The plan is to be the go-to place for whisky lovers when it comes to getting informatio­n on their favourite drinks,” says Stockden.

Whisky-makers and distributo­rs will also benefit from the app, says Whisky Live’s John Cook and Ken Varejes the co-owner of Whizzky.

“Whisky Live has an incredible category-wide whisky database and the app has been developed partly to leverage and enhance the event but mostly to add value to the whisky brands who exhibit with us,” says Varejees.

“The app offers them the opportunit­y to learn more about their consumers and perhaps even more importantl­y to engage with them in more relevant ways based on what they learn.”

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