CLEGHORN IS FCA MARKETING HEAD
FIAT Chrysler Automobiles (FCA) South Africa has announced the appointment of Jason Cleghorn as the new head of marketing and product across the
Alfa Romeo, Jeep, Fiat, Abath and Fiat Professional Brands. Cleghorn joins FCA from Maserati South Africa, where he was previously employed in the role of marketing director – sub-saharan Africa, over the course of the last three years. During this time, he helped manage the successful re-launch of the luxury sports car brand into the local market. Previous to this, he also held the same role of marketing director at Ferrari South Africa.
DRIVERLESS TYRE TESTS
THE technology company Continental has commissioned the first driverless tyre test vehicle for a wide range of road surface types at its test site in Uvalde, Texas,
US. The aim is to make the test results for Continental’s passenger and light truck tires more conclusive and minimize the impact of the test procedure on the results. The new test vehicle is based on Continental’s automated Cruising Chauffeur, which was developed for freeways. The test vehicle is controlled using a satellite-based navigation system. Equipped with camera and radar sensors, the car will be able to react immediately to people, animals or other unexpected objects on the track, even without a driver. The development team from Uvalde is thereby contributing to making Continental’s Vision Zero strategy for accident-free driving a reality.