Saturday Star

Don’t call us, we’ll call you – Mashaba

- NORMAN CLOETE norman.cloete@inl.co.za SHAUN SMILLIE shaun.smillie@inl.co.za

HERMAN Mashaba doesn’t feel he can be the mayor of Johannesbu­rg, not when his party only garnered 16.08% of the vote in the city. The leader of Actionsa said the decision of whether he wears the mayoral chain does not lie with his party, but he’s ready to talk to anyone, anyone besides the ANC.

“Don’t call us. We will call you. Even then, it wouldn’t be in the next 300 years,” was his reply when asked about a coalition with the ANC in Johannesbu­rg.

Even if the party were to engage in coalition talks with other parties, Mashaba did not mince his words when he said the DA had to humble itself and even he cannot enter any talks with “arrogance”.

Mashaba resigned from the DA in 2019 and told Saturday Star the party wanted him to be the mayor of “grass cutting in Sandton”.

“Coalitions in SA are not new. The DA needs to humble itself. We need humility. We will not tolerate anything else,” he said in a reply as to whether he was sitting at the phone waiting for possible coalition partners to contact him. Actionsa has been touted as kingmaker following the party’s surprise showing in the 2021 Local Government Elections.

Mashaba is adamant that being mayor is not top of mind and that his main goal is to save the people of SA from the ANC.

“The voters have spoken. They punished the ANC and the DA. The ANC dropped from 44% in 2016 to 33% in 2021. The DA dropped from 38% in 2016 to 25% in 2021. The voters, across the board, have made it clear that Actionsa is the only party who can rescue SA,” said Mashaba.

The former mayor continued to lament the decision by the Electoral Commission of SA (IEC) not to have the party’s name spelt out in full on the ballot paper and said they were waiting on a decision by the electoral court to see if that decision negatively affected Actionsa’s performanc­e.

“I still believe there is a lack of voter education. Well, if you look at the education this country receives under Blade (Nzimande), Angie (Motshekga) and Sadtu, it’s clear they want to keep black people poor. Not even to talk about how the ANC went into communitie­s and told them not to vote for Actionsa. We still don’t know what impact that had on our performanc­e,” he said.

Mashaba said while he was proud of the party’s performanc­e, he had hoped that Actionsa would come out as the majority winner in Johannesbu­rg.

“We are not crybabies. But the ANC and the IEC showed their true colours. We are happy with our 44 seats, and now the journey to 2024 has started.” he said.

Mashaba said when he resigned from the DA, 2.4 million South Africans from all walks of life gave Actionsa the mandate to start a new party and start paving a new way for South African politics.

“Civil society will be the vaccine that we will administer in 2024. We want to unseat the ANC. A prosperous SA and the ANC cannot coexist. One of them has to die, and it cannot be SA. We are clear and unapologet­ic in our goal to make sure that the ANC gets under 30% of the vote in 2024. We want to banish the ANC to the dustbins of history,” said a fired-up Mashaba, not concealing his disdain for the ruling party.

The goings-on at Eskom has been a heartache for many Gautengers, and Mashaba indicated that one of his key areas of focus would be to engage Eskom on the load shedding saga.

“I promised the people of Soweto that I will look into this issue. I will engage national government for private electricit­y suppliers. Soweto has been abused by the ANC. Gauteng has been abused by the ANC,” he said.

Mashaba reminded Gautengers that when Actionsa was launched on August 29, 2020, he was the first to remind residents of his failures as mayor under the Da-run council.

“Despite my failures as mayor, we are the only political party with a support base from South Africans across the political spectrum. We are a true reflection of the real SA,” he said.

Mashaba said although politics is a “brutal” job, it is rewarding.

“For me, this is not about enjoyment. I do miss making money, but my family and I decided that we are not going anywhere. My son said to me the other night that I look tired, but my wife said I did well, and while they missed me, they knew what I had to do. We are staying. When I was born 62 years ago, my grandfathe­r called me Highman. I was always going to do great things,” said a determined Mashaba.

As for coalitions, Mashaba said: “Their people can call my people.”

GETTING a laugh out of the darker side of life has become as South African as a boerie roll on a sunny afternoon or a dead traffic light, (oops, robot) after a Highveld thundersto­rm.

And the vehicle of that humour is now the good old meme. They pop up on smart screens across the country poking fun at politician­s, Eskom and anything else that has caught the ire of the nation, for the moment.

But the meme has done more than put a smile on South African faces, it has probably saved lives too, believes Professor Sarah Gibson and it all has to do with a bit of fun being poked at the president.

Gibson was recently involved in a study where she examined how South

Africans used memes or memetic media in response to the Covid-19 pandemic and in particular President Cyril Ramaphosa’s presidenti­al addresses.

“I do think there’s something very specific about the role of humour in South African society.

“There have been histories of how humour has been used to define the nation and to identify a South African culture,” says Gibson, who is a senior lecturer at the University of Kwazulu Natal’s Centre for Communicat­ions and Media Society. Her study appears as a chapter in a book titled Communicat­ing Covid-19.

Gibson focused her study over the hard lock down period between March 5 and April 29, during which time Ramaphosa made five addresses.

Included in those speeches was the famous mask mishap, when the president struggled to put his mask on. Within minutes it was meme fodder.

It was all a bit of fun, but what Gibson found was that more importantl­y the president’s message got out there.

“So it was not the sort of top down broadcast media, but it’s been the cocreation, circulatio­n between ordinary people in South Africa of these humorous memes,” explains Gibson.

“So it has allowed them to engage with the public debates and public health interventi­ons. But it’s also allowed that message to circulate and go viral in a different way to those generated by government agencies and campaigns.”

It was found during that period that mask wearing was high.

Funny memes have played other important roles during the Covid-19 pandemic, other internatio­nal studies have found.

In research published by the American

Psychologi­cal Associatio­n, they discovered that memes helped people cope with stress, made them feel calmer and more content.

“As the pandemic kept dragging on, it became more and more interestin­g to me how people were using social media, and memes in particular, as a way to think about the pandemic,” says lead author Jessica Gall Myrick, PHD, a professor at Pennsylvan­ia State University, in the US. “We found that viewing just three memes can help people cope with the stress of living during a global pandemic.”

The study was published in the journal Psychology of Popular Media.

Interestin­gly, Gibson found that people began watching the President’s speeches in expectatio­n of something going wrong.

“To this day, my daughter will still put her mask on wrong and say who am I,” quipped Gibson.

 ?? ?? ACTIONSA leader Herman Mashaba
ACTIONSA leader Herman Mashaba
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