The rising demand for coloured gemstones
THE gemstone and jewellery sector is witnessing a resurgence in demand now, after taking huge damage during the pandemic in 2020.
There are a variety of reasons why coloured gemstones are always in demand. These vary from person to person and even location to location, ranging from their spectacular and sumptuous appearance to their Vedic and astrological properties.
Countries with large upper-class populations have long been recognised as prospective markets. However, in the previous few decades, demand for coloured gemstones has increased in emerging countries, with most medium and low-income countries seeing an increase.
Many reasons are contributing to the shift in demand for coloured gemstones. Social media impact, rising middle-class desires for a luxurious lifestyle, and an ever-improving standard of living are among them.
It’s more about tradition and legacy, which has been passed down from generation to generation. Jewellery has traditionally been regarded as a secure asset, particularly among women.
This tradition of giving jewellery to daughters in marriage is still practised in many families today. However, today’s girls are more aware of, and active participants in choosing, the right jewellery for them, and most modern brides prefer coloured gemstones with the same, if not greater, value than traditional gold and silver jewellery.
Some of the key reasons for considering gemstone jewellery include the gems’ strong financial potential or sumptuous appeal, while in India, the bulk of the public still believe that coloured gemstones have Vedic powers that may help them align their chakras and stars.
People are becoming increasingly aware of all the newest trends and fashions throughout the world because the internet connects the entire planet. It’s as if the whole fashion industry is in sync today.
As a result, while coloured gemstone jewellery is currently popular among Hollywood celebrities, it is also popular elsewhere.
Younger generations nowadays prefer gemstones for a variety of reasons, ranging from following the newest trends and aesthetic reasons to being conscious of the mining process and other issues related to it. | IANS