Stella Mccartney backs R3.2bn bid to make fashion greener
STELLA Mccartney is backing a £164 million (R3.2 billion) eco-fund to help the production of sustainable fashion.
The 50-year-old designer and environmental activist partnered with venture capital firm Collaborative Fund to launch Collab SOS, which will “invest in sustainable solutions and founders for better business and a cleaner future”.
It is part of vegetarian Mccartney’s hope she can help reduce the impact the fashion industry has on the planet.
She said on social media to mark the launch: “I am so proud to announce the launch of SOS Fund in partnership with @Collabfund.
“This incredible new $200M fund invests in sustainable solutions and founders for better business, a cleaner future, and a brighter, more hopeful world to live in.
“I have been part of SOS since day one and we have already invested in pioneering and innovating companies, including @Boltthreads – who create the @Mylo_unleather used in my #Frayme Mylo™, the world’s firstever mycelium luxury bag. Join us: sos.fund.”
The fund will invest in companies working to develop more sustainable materials, ingredients, energy and supply chains.
The move comes amid growing investment interest in materials and technologies that could reduce the fashion industry’s environmental impact.