Gen Zs are bringing a new dynamic to global travel
THE younger generation, also known as Generation Z, is embracing travelling, bringing a new dynamic to the global travel space, including business travel.
With remote work being a popular trend, people, including Gen Zs, are earning while travelling – the best of both worlds. This opens huge doors of potential for the tourism industry to attract Gen Zs embarking on “bleisure” travel – spending their money on fully experiencing destinations and their attractions – across leisure and business travel. Gen Z tech connection
Gen Zs are born with technology, so they expect tech to be part of their business travel experience. For many independence is a key factor.
Smart technology has made it easier to do their own travel research and bookings for flights or accommodation. Hence, they have full control of their travel experience.
Social media is a key way tourism businesses can attract Gen Zs, for example, Tiktok.
Unconventional accommodation
Gen Zs are all about experiencing new and different things. Micro-hospitality has become popular as it is more affordable and convenient for on-the-go travel and business life.
Short-stay accommodations are also popular as they offer a different, more intimate experience for digital nomads. Therefore it’s vital for businesses to keep it authentic and modern.
Signpost the workplace-supportive features your establishment has to support a streamlined work experience. The experience matters
This generation thrives on unique and innovative experiences. They also like the “better things in life” they may not normally have access to in their own daily lives and, of course, show off their experiences on social media.
“If a Gen Z has booked into your establishment, bring in extra luxuries,” suggests Jazeign Kesari, national procurement
manager at Teljoy. “Rent a big-screen TV so they can view the promotional videos of your establishment and the activities you recommend or use for their online business meetings. Bring in a Nespresso machine or make
a tablet available while they stay.” Eco-friendly initiatives
Many Gen Zs are environmentally conscious and seek to make a difference in the world to keep our planet safe. “If you haven’t done so yet, implement smart, eco-friendly initiatives at your establishment.
“There are many brilliant green tourism ideas, like installing a water-bottle filling station at reception, using sustainable furnishings in your rooms, sourcing food from nearby suppliers, donating leftover food to charities, composting, and water-wise gardening. Get the word out on your sustainability practices. Share it on social media, using hashtags to appeal to eco-conscious consumers,” Tshepo Matlou, head of marketing and communications at Jurni, a local stay booking platform, advises.
Local is lekker
Gen Zs appreciate authenticity by exploring local elements, including food, the heritage of the local community, cultural experiences, the shopping scene, and even the local nightlife. Matlou says Gen Z travellers find personal value in engaging with local communities, so a tourism business can partner with unique local tourism experiences to offer exciting options.