Check this! Soweto styles winter
THIS week’s Sta-sof-fro Soweto Fashion Week, which ended yesterday, was jam-packed with exciting events, collaborations, and presentations.
Fashion lovers from all over South Africa attend this event every May to experience the latest trends and collections for the coming Autumn / Winter Collections from some of the industry’s most renowned designers.
The event is also a great opportunity to discover new names and faces in the fashion world.
As you stepped into a world of elegance and sophistication, each piece on the runway this year told a story of timeless beauty and exquisite craftsmanship under the theme “Uncharted Creativity”.
The event was attended by fashion buyers, critics, and stylists. Five budding designers from The Intern by David Tlale made their debut under the Coca-cola Emerging Designers Bloc.
The Boys of Soweto, known for their vintage approach, urban and futuristic perspective, and Russian designers LI LAB and IMK, were among the main showcases.
Stephen Manzini, the founder of Soweto Fashion Week, said this year’s runway collections were all about exploring new ideas, concepts, or solutions that hd not been established in the fashion industry.
“Uncharted creativity often involves taking risks, pushing boundaries, and embracing experimentation to discover unexplored possibilities and create original and impactful outcomes,” said Manzini.
He added that this was a new dawn for Soweto Fashion Week.
“I think this is the beginning of a new era as Soweto Fashion Week takes on a leadership position nationally and globally; we will no longer be considered as a bottom layer development platform but a global influencer and player,” he said.
Throughout history, the relationship between hair and fashion has been intricately intertwined. Hairstyles have served as reflections of the prevailing cultural norms and societal values of the time.
Fashion trends have consistently contributed to and creatively influenced popular hairstyles.
Sta-sof-fro Soweto fashion week also has a print partnership with The Star and Saturday Star.
Sta-sof-fro took the opportunity to collaborate with Soweto Fashion Week as Fashion trends have consistently contributed to and creatively influenced popular hairstyles, said Pearle Peane brand manager Sta-sof-fro.
“Hair is a potent marker of social class, age, marital status, racial identity, political beliefs, attitudes toward gender and, of course – creative expression.”
Peane said designers and celebrities often set new standards that are eagerly adopted by the masses, reinforcing cultural identities along the way.
“Remarkably, some hairstyles have endured through centuries, maintaining their relevance and symbolism.
“Black hair, in particular, stands out for its malleable nature – allowing for the creation of intricate symbolic meanings by artists and individuals alike,” she said.
Soweto Fashion Week is a high fashion platform, brand and label in South Africa established for upcoming and already established designers in South Africa. Founded in 2011 it was created to assist fashion designers build more footprints in the townships and new markets.
To date, the brand has assisted over 120 designers, and 1 000 runway models on the African continent, catapulting their businesses and support for over 12 years.
Soweto Fashion Week has grown into one of the biggest fashion showcases in South Africa.