Power bossness, second act and a-rod
Jennifer Lopez seizes the limelight
IT WAS supposed to be Jennifer Lopez’s day off. Cue visions of her lounging by her infinity pool in Belair. However, the multi-hyphenate performer, producer and branding maven, held a half-dozen business meetings in her home and had to forgo dinner with boyfriend Alex Rodriguez.
A gracious Bel-air mansion, complete with miniwaterfalls, fireplaces blazing in even empty rooms, and two bunnies that belong to Lopez’s 10-year-old twins, might seem an unlikely spot to transform into a C-suite.
But when Lopez moved in two years ago, she designed an office like a boardroom, complete with big conference table. It just happens to be next to the couture-filled space where she gets her hair and make-up done. And so she whisks in, half-dolled up, to present her opinions and outsize ideas, and she sells them: J. Lo Inc, in action.
And now, at the end of this non-day off, she strode over on 3cm glossy Louboutins, with the posture of an equestrian and a chief executive’s firm handshake, to crisply discuss how her latest movie, Second Act, fits into her new entrepreneurial strategy.
It all hinges on an acknowledgement of her power bossness.
Here’s what Lopez, 49, has recently come to realise: that J.
Lo – the artist, the brand, the astonishingly dewy face and buffed physique – is even more valuable than the entertainment industry has given her credit for.
Which is not to say she is after a bigger pay cheque exactly – although as the chorus of her recent single with Cardi B and DJ Khaled goes, Yo quiero dinero.
But like a lot of people in her world who have experienced Hollywood inequity, what she is demanding, vocally all of a sudden, is her fair share.
That Lopez now openly mentions private equity as breezily as other actresses discuss character development may be thanks to Rodriguez, 43.
The Yankee-turned-sports commentator is a long-time investor with a sizeable real estate portfolio spread across 14 states, A-rod Inc. He had organised several of her meetings that day and some for himself.
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