Power bossness, sec­ond act and a-rod

Jen­nifer Lopez seizes the lime­light

Saturday Star - - L I F E S T Y L E LIFE STYLE -

IT WAS sup­posed to be Jen­nifer Lopez’s day off. Cue vi­sions of her loung­ing by her in­fin­ity pool in Belair. How­ever, the multi-hy­phen­ate per­former, pro­ducer and brand­ing maven, held a half-dozen busi­ness meet­ings in her home and had to forgo din­ner with boyfriend Alex Ro­driguez.

A gra­cious Bel-air man­sion, com­plete with mini­wa­ter­falls, fire­places blaz­ing in even empty rooms, and two bun­nies that be­long to Lopez’s 10-year-old twins, might seem an un­likely spot to trans­form into a C-suite.

But when Lopez moved in two years ago, she de­signed an of­fice like a board­room, com­plete with big con­fer­ence ta­ble. It just hap­pens to be next to the cou­ture-filled space where she gets her hair and make-up done. And so she whisks in, half-dolled up, to present her opin­ions and out­size ideas, and she sells them: J. Lo Inc, in ac­tion.

And now, at the end of this non-day off, she strode over on 3cm glossy Louboutins, with the pos­ture of an eques­trian and a chief ex­ec­u­tive’s firm hand­shake, to crisply dis­cuss how her lat­est movie, Sec­ond Act, fits into her new en­trepreneurial strat­egy.

It all hinges on an ac­knowl­edge­ment of her power bossness.

Here’s what Lopez, 49, has re­cently come to re­alise: that J.

Lo – the artist, the brand, the as­ton­ish­ingly dewy face and buffed physique – is even more valu­able than the en­ter­tain­ment in­dus­try has given her credit for.

Which is not to say she is af­ter a big­ger pay cheque ex­actly – al­though as the cho­rus of her re­cent sin­gle with Cardi B and DJ Khaled goes, Yo quiero dinero.

But like a lot of peo­ple in her world who have ex­pe­ri­enced Hol­ly­wood in­equity, what she is de­mand­ing, vo­cally all of a sud­den, is her fair share.

That Lopez now openly men­tions pri­vate eq­uity as breezily as other ac­tresses dis­cuss char­ac­ter de­vel­op­ment may be thanks to Ro­driguez, 43.

The Yan­kee-turned-sports com­men­ta­tor is a long-time in­vestor with a size­able real es­tate port­fo­lio spread across 14 states, A-rod Inc. He had or­gan­ised sev­eral of her meet­ings that day and some for him­self.

To Page 20

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