What’s trend­ing in 2019

This year a range of trends will sur­face – some that will re­de­fine the way in which ev­ery­one trav­els


WHETHER you soak your feet in the clear, warm waters of the Mal­dives or head out in search of the elu­sive leop­ard on a sa­fari in Africa, travel this year is go­ing to be big­ger and bet­ter.

A range of trends will sur­face, some which will re­de­fine the way ev­ery­one trav­els.

As­so­ci­a­tion of South­ern African Travel Agents (Asata) chief ex­ec­u­tive Otto de Vries and Teresa Richard­son, South Africa man­ag­ing direc­tor of The Travel Cor­po­ra­tion, share some travel trends to ex­pect this year:


Experiential travel, also known as im­mer­sion travel, is a form of tourism that al­lows trav­ellers to en­gage with a des­ti­na­tion’s history, peo­ple, cul­ture, food and en­vi­ron­ment. Richard­son said many tourists pre­ferred off-the­beaten track ex­pe­ri­ences where they con­nected with the lo­cals and shared a meal at their homes.

“Trav­ellers want some­thing more than just see­ing the iconic sights of a city. They want to see how fam­i­lies in a coun­try live their life,” she said.


Multi-generational travel, usu­ally a trip taken by three or more gen­er­a­tions of a fam­ily, is some­thing that will soar this year. “Many par­ents are book­ing trips with their chil­dren and vice versa. It not only gives them a chance to re­con­nect but ex­plore the world to­gether.

“Places like Turkey, Italy and parts of Eastern Europe have be­come in­creas­ingly pop­u­lar for fam­i­lies,” Richard­son added.


Micro-holidays are smaller trips, usu­ally taken over a week­end. Richard­son said that while peo­ple still booked their in­ter­na­tional holidays, they used micro-holidays to ex­plore their own coun­tries and es­cape for a few days. “These holidays are cost­ef­fec­tive and al­low the trav­eller to ex­plore a new place in a short space of time,” she said.


Green travel in­cor­po­rates trips that fo­cus on re­spon­si­ble travel prac­tices and eco-tourism.

Richard­son said: “More trav­ellers are choos­ing en­vi­ron­men­tally-friendly ac­com­mo­da­tion, tours and sights to help pre­serve the place for fu­ture gen­er­a­tions.

“Tourism busi­nesses are also aware of green travel and cre­ate pack­ages that cater to green trav­ellers.”

The Travel Cor­po­ra­tion will cel­e­brate their 10th an­niver­sary of the Thread­right Foun­da­tion, an or­gan­i­sa­tion that gives back to the com­mu­nity. The com­pany plants one tree for ev­ery set of e-doc­u­ments are sent to con­sumers.


With tech­nol­ogy cre­at­ing more op­tions for trav­ellers and easy ac­cess to sup­pli­ers, many trav­ellers have booked their holidays on their own. How­ever, with the vast op­tions avail­able, many trav­ellers are now re­ly­ing on travel agents to choose a hol­i­day that suits their pocket and their needs as they do not have the time to do so them­selves.

De Vries said: “Global trends re­veal that the US has in­creased their use of travel agents in the last two years. The same trend can be at­trib­uted to South Africa as more trav­ellers are look­ing for ex­pert ad­vice when they go on hol­i­day.”


The per­son­al­i­sa­tion of trav­ellers of­fers con­sumers deals via web­site and emails that suit their in­ter­ests.

One ex­am­ple is the use of the

New Dis­tri­bu­tion Ca­pa­bil­ity (NDC), a travel in­dus­try-sup­ported pro­gramme that has been launched by Iata for the de­vel­op­ment and mar­ket adop­tion of a new, Xml-based data trans­mis­sion stan­dards by air­lines.

The NDC en­ables busi­ness and leisure trav­ellers to find deals that suit their pref­er­ence.

“This year will see trav­ellers in search of more per­son­alised of­fer­ings, which these new tech­nolo­gies help to achieve,” added De Vries.

MORE trav­ellers are in search of eco-friendly and sus­tain­able holidays.| Pex­els

MULTI generational travel is a trip taken by three or more gen­er­a­tions of a fam­ily.| Pex­els.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.