SLOW Magazine

Pioneering Print

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Dubai is a city of many firsts, from being the first to have the world’s tallest skyscraper to having the first Minister of Happiness. Now, it’s done it again: Dubai is the first city in the world to launch its own official font. Understand­ing that expression is the way everyone shares their thoughts and ideas, and that writing is a form of this, the font was designed to unite the world through expression. Available in 23 languages, it perfectly demonstrat­es the diversity, creativity, and innovation of Dubai. The font is already being used with pride by government agencies, businesses, and individual­s. The Dubai Font, in partnershi­p with Microsoft, is a project commission­ed by His Highness Sheikh Hamdan and launched by The Executive Council of Dubai. For more informatio­n, visit www.dubaifont.com.

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