Riding Against the Norm

Society has tried to make us all the same – to like the same food, wear the same clothes, ride the same bikes. Society wants us to be like sheep and just follow the herd. We also live in a world where technology and chasing deadlines rule. Long gone are eight-hour work days and leisurely lunch breaks – people are expected to be available 24/7.

But each one of us is different, and you should be your own unique self. Break the 24/7-avaliablity mould. There is nothing wrong with prioritising me-time, and few things are more liberating than spending that soul-searching time on a motorcycle.

BMW Motorrad believes that you should be yourself. Its mission is to help you to be different, to swim against the current, and it aims to achieve this through its individualised drive experience called BMW Motorrad Spezial.

Personalised customisations is BMW Motorrad’s response to the ever-increasing customer demand for individualisation. The company is offering distinctively designed, performance-enhancing and exclusive customisation options, making use of the highest-grade materials, genuine surfaces, and skilled craftsmanship, and ensuring that close attention is paid to every detail.

The BMW Motorrad Spezial product range not only includes exclusive optional equipment, but also products from the current Original BMW Motorrad Accessories range, which fulfil the high requirements of BMW Motorrad Spezial.