Around the World with Ronaldo

SLOW Magazine - - Must Get -

Founded in 1933, Amer­i­can Touris­ter has been of­fer­ing dy­namic and re­li­able lug­gage for over 80 years, set­ting the stan­dard for fun-lov­ing, high-qual­ity lug­gage col­lec­tions. In­spir­ing ad­ven­tur­ous peo­ple to ex­plore new hori­zons, the brand is proud to an­nounce their lat­est sign­ing, which sees foot­balling leg­end, Cris­tiano Ronaldo, as the face of their new­est cam­paign team. At the heart of the 2018 mar­ket­ing cam­paign is a call­out for trav­ellers to “Bring Back More” from their jour­neys. A fre­quent trav­eller him­self, Ronaldo per­son­i­fies this con­cept. With his suit­case as his con­stant travel com­pan­ion, he brings back more mem­o­ries, ex­pe­ri­ences, and mem­o­ra­bilia from ev­ery trip. The tele­vi­sion com­mer­cials fea­ture the foot­baller re­turn­ing from var­i­ous trips, and end on cliff-hanger teasers. Fans are in­vited to guess on so­cial me­dia what Ronaldo has packed in his lug­gage. Just use the hash­tags #Amer­i­can­touris­ter and #Bring­back­more. For more in­for­ma­tion, visit www.house­of­sam­sonite.co.za.

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