Around the World with Ronaldo

Founded in 1933, American Tourister has been offering dynamic and reliable luggage for over 80 years, setting the standard for fun-loving, high-quality luggage collections. Inspiring adventurous people to explore new horizons, the brand is proud to announce their latest signing, which sees footballing legend, Cristiano Ronaldo, as the face of their newest campaign team. At the heart of the 2018 marketing campaign is a callout for travellers to “Bring Back More” from their journeys. A frequent traveller himself, Ronaldo personifies this concept. With his suitcase as his constant travel companion, he brings back more memories, experiences, and memorabilia from every trip. The television commercials feature the footballer returning from various trips, and end on cliff-hanger teasers. Fans are invited to guess on social media what Ronaldo has packed in his luggage. Just use the hashtags #Americantourister and #Bringbackmore. For more information, visit www.houseofsamsonite.co.za.