Three Steps to Savvy Shop­ping

SLOW Magazine - - Must Go -

In re­cent years I’ve be­come com­pletely and ut­terly averse to shop­ping cen­tres. Per­haps it’s a symp­tom of the fast-paced lives we lead, look­ing for quick fixes and in­stant grat­i­fi­ca­tion, but I find that I run out of pa­tience very quickly at shop­ping malls. I’m prob­a­bly ex­ag­ger­at­ing, but I just do not seem to have the en­ergy to deal with peo­ple who sim­ply me­an­der through the var­i­ous sec­tions, as if there’s no real rea­son for them be­ing there. Nor for peo­ple who take for­ever to de­cide what they ac­tu­ally want from a shelf or rail, and in the process block oth­ers from get­ting to what they want.

Per­haps I am just a gi­ant stereo­type – after all, most men sim­ply do not like shop­ping and spend­ing time in a shop­ping cen­tre when some­thing else, some­thing more fun, could have been on the cards. Yet de­spite this, shop­ping cen­tres seem to pop up like mush­rooms, each host­ing a vast num­ber of large re­tail chains, in­de­pen­dent bou­tiques, and de­signer op­tions, each tout­ing the lat­est and great­est new cloth­ing, shoes, and ac­ces­sories.

In light of my aver­sion to crowds it is un­sur­pris­ing that I have em­braced the Age of the In­ter­net when it comes to shop­ping. Buy­ing on­line has be­come the eas­i­est and most con­ve­nient way to shop, re­gard­less of whether we’re look­ing for cloth­ing, shoes, books, mu­sic, movies, elec­tron­ics, home­ware, or even just our weekly gro­ceries.

The ben­e­fits of shop­ping this way are mul­ti­ple. It’s con­ve­nient be­cause you can do it just about any­where and from any mo­bile de­vice, and the se­lec­tion from which you can choose is much wider. Plus most on­line re­tail­ers re­quire you to reg­is­ter, which gives you ac­cess to reg­u­lar spe­cial of­fers and dis­counts. It’s all about driv­ing loy­alty, and we as cus­tomers are win­ning all the way.

Yet the up­take of on­line cloth­ing shop­ping seems to be slower than with other goods. The main rea­son has been linked to the per­sonal na­ture of cloth­ing and shoes: Most peo­ple be­lieve they are things you need to try on, to fit and feel, in or­der to gauge qual­ity and com­fort. Shop­ping for these items on­line ad­mit­tedly does not offer you that op­por­tu­nity.

Here’s how to make the most of on­line cloth­ing shop­ping to en­sure what ar­rives in the mail is ex­actly what you want:

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