Putting Your Best Foot Forward
Owithne of South Africa’s leading footwear companies, Bolton Footwear, has unveiled its new online store which aims to provide customers
an easy, accessible and convenient shopping experience.
“With more than 20 brands in our portfolio, we continuously strive to grow our product range each season to bring our customers the best in style, quality and comfort which they’ve come to expect and love. And now it’s even easier – getting their favourite pair is just a click away,” says Stuart Hopwood, Group Head of Marketing at Bolton Footwear.
According to Hopwood, the company, with its 158 years of heritage and industry experience, is reflected in its people, technical ability, as well as the diversity of its brands. “Not only do we manufacture footwear locally, but also offer a wide selection of well-known global licenced brands,” Hopwood adds. “The online store includes brands such as Anton Fabi, Barker, Bronx, Bronx Women, Crockett & Jones, Dr Hart, Floater, Franco Gemelli, Watson, Grasshoppers, Jordan and Olympic International.”
The online store offers great search and navigation abilities, sufficient product information, easy checkout, and speedy delivery. Furthermore, online shoppers can also create wish lists, making it easy to purchase sought-after items at a time that is most convenient to the customer.
Hopwood adds: “Our online store gives us the opportunity to show consumers a wider, more extensive range of products than what is available out there in the market place. Over the years, market research has proven that online and concept stores help drive customers to purchase products at retailers that stock that particular brand. It also offers us the opportunity to showcase what each of our brands represents. We expect the resultant brand awareness to flow through to benefit the stockists of our brands.”
He concludes: “We guarantee that only the finest leather and materials are used, and we are committed to manufacturing and importing the best quality product, evident in every finished pair of quality shoes. Each of our brands has its own unique personality to suit every need – from sophisticated flair to comfortably casual. Bolton Footwear is home to some of the biggest footwear brands locally, trusted and loved by all South Africans. It’s the place where brands live!”
Shop the latest range now at www.boltonfootwearonline.co.za.