Putting Your Best Foot For­ward

SLOW Magazine - - Contents - Text & Image © Bolton Footwear

Owithne of South Africa’s lead­ing footwear com­pa­nies, Bolton Footwear, has un­veiled its new online store which aims to pro­vide cus­tomers

an easy, ac­ces­si­ble and con­ve­nient shop­ping ex­pe­ri­ence.

“With more than 20 brands in our port­fo­lio, we con­tin­u­ously strive to grow our prod­uct range each sea­son to bring our cus­tomers the best in style, qual­ity and com­fort which they’ve come to ex­pect and love. And now it’s even eas­ier – get­ting their favourite pair is just a click away,” says Stu­art Hop­wood, Group Head of Mar­ket­ing at Bolton Footwear.

Ac­cord­ing to Hop­wood, the com­pany, with its 158 years of her­itage and in­dus­try ex­pe­ri­ence, is re­flected in its peo­ple, tech­ni­cal abil­ity, as well as the diver­sity of its brands. “Not only do we man­u­fac­ture footwear lo­cally, but also of­fer a wide se­lec­tion of well-known global li­cenced brands,” Hop­wood adds. “The online store in­cludes brands such as An­ton Fabi, Barker, Bronx, Bronx Women, Crock­ett & Jones, Dr Hart, Floater, Franco Gemelli, Wat­son, Grasshop­pers, Jor­dan and Olympic In­ter­na­tional.”

The online store of­fers great search and nav­i­ga­tion abil­i­ties, suf­fi­cient prod­uct in­for­ma­tion, easy check­out, and speedy de­liv­ery. Fur­ther­more, online shop­pers can also cre­ate wish lists, mak­ing it easy to pur­chase sought-af­ter items at a time that is most con­ve­nient to the cus­tomer.

Hop­wood adds: “Our online store gives us the op­por­tu­nity to show consumers a wider, more ex­ten­sive range of prod­ucts than what is avail­able out there in the mar­ket place. Over the years, mar­ket re­search has proven that online and con­cept stores help drive cus­tomers to pur­chase prod­ucts at re­tail­ers that stock that par­tic­u­lar brand. It also of­fers us the op­por­tu­nity to show­case what each of our brands rep­re­sents. We ex­pect the re­sul­tant brand aware­ness to flow through to ben­e­fit the stock­ists of our brands.”

He con­cludes: “We guar­an­tee that only the finest leather and ma­te­ri­als are used, and we are com­mit­ted to man­u­fac­tur­ing and im­port­ing the best qual­ity prod­uct, ev­i­dent in ev­ery fin­ished pair of qual­ity shoes. Each of our brands has its own unique per­son­al­ity to suit ev­ery need – from so­phis­ti­cated flair to com­fort­ably ca­sual. Bolton Footwear is home to some of the big­gest footwear brands lo­cally, trusted and loved by all South Africans. It’s the place where brands live!”

Shop the lat­est range now at www.bolton­footwearon­line.co.za.

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