Mar­ket­ing Your Home in a Digital Era

SLOW Magazine - - Contents - Text & Im­age © Ex­tra­or­di­nary

Ex­tra­or­di­nary is per­fectly po­si­tioned to mar­ket small hos­pi­tal­ity groups, port­fo­lios, and in­de­pen­dent four- and fives­tar prop­er­ties. Spe­cialised in tak­ing care of all as­pects in the hos­pi­tal­ity area and en­sur­ing prof­itabil­ity of the busi­nesses for the part­ners is a core value. Of­fer­ing a wide range of ser­vices within the travel in­dus­try, the com­pany’s goal is to achieve suc­cess for hos­pi­tal­ity ini­tia­tives through a pro­fes­sional man­age­ment and fi­nan­cial struc­ture sup­ported by spe­cial­ist sales, mar­ket­ing, and reser­va­tions di­vi­sions. There is a cul­ture within the team that guar­an­tees qual­ity, which ex­tends from the ser­vice and train­ing through to the re­sul­tant out­stand­ing re­sults in this very com­pet­i­tive en­vi­ron­ment of ho­tels and lodges.

Ex­tra­or­di­nary was orig­i­nally opened in 2009 with a hand­ful of em­ploy­ees when a gap was iden­ti­fied in the tourism and hos­pi­tal­ity mar­ket for an ex­pe­ri­enced op­er­a­tor of bou­tique prop­er­ties to step up. To­day the com­pany has sales of­fices in Jo­han­nes­burg and Cape Town.

Speak­ing to Cindy Sheedy Walker, CEO of Ex­tra­or­di­nary Mar­ket­ing, the ob­jec­tive is to pro­vide a well-bal­anced ge­o­graph­i­cal spread of prod­ucts in South­ern Africa. “Our do­mes­tic and re­gional foot­print al­lows us to en­sure ex­cel­lent pen­e­tra­tion into a wide spread of mar­ket seg­ments to whom we pro­mote our col­lec­tion,” she says. “We strive to con­stantly be ahead of cut­tingedge tech­nolo­gies, and a fo­cused ap­proach to niche mar­kets is a spe­cial­ity we pride our­selves on. Our in­ten­tion is to grow this ex­clu­sive man­age­ment and mar­ket­ing com­pany to en­com­pass a gen­er­ous spread of prod­ucts in the key tourism des­ti­na­tions of South­ern Africa. In or­der to ac­com­plish this, we are proud to un­veil a ded­i­cated team of pro­fes­sion­als who drive the busi­ness de­vel­op­ment di­vi­sion, which in­cludes a full ser­vice com­pris­ing green field de­vel­op­ment and ex­ist­ing prod­uct turn­arounds.”

Ex­tra­or­di­nary boasts an im­pres­sive client base al­ready with lux­u­ri­ous prop­er­ties lo­cated in South Africa, Zim­babwe, and Botswana. These ex­clu­sive des­ti­na­tions ex­tend from bou­tique ho­tels and re­sorts to safari lodges and con­fer­ence venues.

For more in­for­ma­tion, email Ex­tra­or­di­nary at mar­ket­[email protected]­tra­or­di­nary.co.za, call +27 11 516 4367, or visit the web­site, www.ex­tra­or­di­nary.co.za.

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