Marketing Your Home in a Digital Era

Extraordinary is perfectly positioned to market small hospitality groups, portfolios, and independent four- and fivestar properties. Specialised in taking care of all aspects in the hospitality area and ensuring profitability of the businesses for the partners is a core value. Offering a wide range of services within the travel industry, the company’s goal is to achieve success for hospitality initiatives through a professional management and financial structure supported by specialist sales, marketing, and reservations divisions. There is a culture within the team that guarantees quality, which extends from the service and training through to the resultant outstanding results in this very competitive environment of hotels and lodges.

Extraordinary was originally opened in 2009 with a handful of employees when a gap was identified in the tourism and hospitality market for an experienced operator of boutique properties to step up. Today the company has sales offices in Johannesburg and Cape Town.

Speaking to Cindy Sheedy Walker, CEO of Extraordinary Marketing, the objective is to provide a well-balanced geographical spread of products in Southern Africa. “Our domestic and regional footprint allows us to ensure excellent penetration into a wide spread of market segments to whom we promote our collection,” she says. “We strive to constantly be ahead of cuttingedge technologies, and a focused approach to niche markets is a speciality we pride ourselves on. Our intention is to grow this exclusive management and marketing company to encompass a generous spread of products in the key tourism destinations of Southern Africa. In order to accomplish this, we are proud to unveil a dedicated team of professionals who drive the business development division, which includes a full service comprising green field development and existing product turnarounds.”

Extraordinary boasts an impressive client base already with luxurious properties located in South Africa, Zimbabwe, and Botswana. These exclusive destinations extend from boutique hotels and resorts to safari lodges and conference venues.

For more information, email Extraordinary at marketing@extraordinary.co.za, call +27 11 516 4367, or visit the website, www.extraordinary.co.za.