Fam­ily-as­sured Qual­ity

SLOW Magazine - - Contents -

They say that work­ing with your fam­ily is hardly ever a good idea – that those re­la­tion­ships only com­pli­cate the busi­ness en­vi­ron­ment. This may be true in some cases, but one hugely suc­cess­ful com­pany, Europa Art Group, has nim­bly avoided these stereo­typ­i­cal pot­holes with hon­est com­mu­ni­ca­tion and pas­sion for the brand.

Started in 1973, it wasn’t long be­fore the group be­came syn­ony­mous with high-qual­ity raw ma­te­ri­als and flaw­less crafts­man­ship. The group of­fers its cus­tomers the chance to pur­chase some of the most cov­eted de­signer footwear and ac­ces­sories any­where in the world. Com­fort meets crafts­man­ship in their ex­ten­sive men’s and women’s ranges, both of which rep­re­sent quintessen­tially stylish de­signs with all of the glam­our that comes with the Europa Art Group.

The story be­gan in our na­tion’s big­gest city, where the Lam­brakis fam­ily started their busi­ness. To­day, the group has 27 stores na­tion­wide and have ce­mented them­selves as amongst the best re­tail­ers in the coun­try. Ev­ery brand op­er­at­ing in the mod­ern world needs to pay at­ten­tion to trend and fash­ion, and the Europa Art Group is no dif­fer­ent.

When chat­ting with Melina Lam­brakis, Direc­tor and Buyer, we asked her about trends and how im­por­tant it is for the com­pany to keep up, she ex­plained that “it is im­por­tant for our brands to of­fer our dis­cern­ing cus­tomer, fash­ion­able op­tions to choose from, that are in line with cur­rent In­ter­na­tional trends”.

Melina went on to ex­plain that Europa Art Group “have built the com­pa­nies rep­u­ta­tion on ex­cep­tional qual­ity, hand-crafted Ital­ian footwear which is what keeps our cus­tomers com­ing back”.

The Europa Art Group owns and op­er­ates some of the big­gest names in the South African shoe busi­ness. Names like Clarks, Pre­view-the De­signer Col­lec­tion and Europa Art all fall un­der the um­brella of the group, and each is famed for bring­ing some­thing unique to the mar­ket.

Europa Art brings the fash­ion­able in­di­vid­ual into ev­ery sea­son look­ing fab­u­lous. Whether it’s shoes, bags or belts, Europa Art has what you’re look­ing for. Amongst other things, Lam­brakis says that Europa Art brings “hand-crafted qual­ity leather goods” to the mar­ket.

Pre­view-the De­signer Col­lec­tion ex­udes lux­ury. It rep­re­sents Euro­pean de­sign­ers and brings only the best to South Africa. Speak­ing of Pre­view, Lam­brakis went on to say “We’ve brought high-end lux­ury brands to SA that oth­er­wise would never have been avail­able here, such as,tod’s, Furla, Ho­gan, Ce­sare Pa­ciotti, Gian­vitto Rossi, Roberto Bot­ti­celli and Tory Burch to name a few”.

The group even hosts the mam­moth brand, Clarks, which is cel­e­brat­ing over eight years in South Africa. Clarks puts com­fort first, but in an ex­tremely stylish ex­te­rior. As the world’s num­ber one in “ev­ery­day footwear”, the brand spe­cialises in in­no­va­tion and de­sign, and sells more than 50 mil­lion pairs of shoes across the world ev­ery year.

The re­cently de­buted Folli Fol­lie brand man­u­fac­tures and dis­trib­utes jew­ellery, watches and fash­ion ac­ces­sories for the mod­ern wo­man. “Folli Fol­lie means ‘crazy­crazy­ness which em­bod­ies the be­lief of the Greek founders about chas­ing your dreams and as­pi­ra­tions” ex­plains Lam­brakis. Their prod­ucts are of an ex­cep­tional qual­ity, and as is stan­dard for a Europa Group la­bel, they make sure each and ev­ery de­sign is ex­e­cuted with pre­ci­sion and style.

Op­er­at­ing in the world of busi­ness, as a wo­man, can some­times be a strug­gle. We asked Melina Lam­brakis how her gen­der had ef­fected her ex­pe­ri­ence in the pro­fes­sional world, and she de­scribed a dif­fer­ent en­vi­ron­ment in the fash­ion in­dus­try – “In the Fash­ion in­dus­try, wo­man in busi­ness is a lot more com­mon and so I have never felt dis­crim­i­nated against. Thank­fully, wo­man have been em­braced in this in­dus­try and been given the op­por­tu­nity to hold lead­er­ship roles, to grow as in­di­vid­u­als and gen­er­ally sup­port and em­power their fel­low fe­male col­leagues. I sup­port com­pa­nies that take the stance in em­pow­er­ing women”.

For more info on the brands and where to find your near­est store, visit www.eu­ropaart­group.co.za

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