A Model Hu­man Be­ing

SLOW Magazine - - Contents -

Roxy Louw ap­pears to move through life as flu­idly as she moved through the wa­ter when she was a com­pet­i­tive surfer, eas­ily tran­si­tion­ing to the roles of in­ter­na­tional model, qual­i­fied yoga in­struc­tor, en­tre­pre­neur, and even con­ser­va­tion­ist.

From mag­a­zine cov­ers to In­sta­gram posts, it’s easy to look at Louw and have the per­cep­tion of a charmed life spent on beaches and in biki­nis. And to be fair, there is a lot of beach­side liv­ing. But where Louw does break the stereo­type is in her own search for bal­ance in life, her views on the un­re­al­is­tic por­trayal of women’s bod­ies in me­dia, and a love of con­ser­va­tion that goes be­yond just typ­ing out a Tweet now and again and ac­tu­ally sees her do­ing some­thing about it.

She re­cently joined Hol­ly­wood ac­tor Chris Hemsworth in a beach cleanup aimed at rais­ing aware­ness of the in­creas­ing lev­els of plas­tic pol­lu­tion in the ocean. She is now work­ing to add her voice to this drive in South Africa, start­ing with a cam­paign for peo­ple to stop us­ing straws. “The aim is to clean all four ma­jor beach cities and bring some aware­ness to what dam­age it is do­ing to the en­vi­ron­ment,” she ex­plains.

Amidst all of this is the launch of her well­ness busi­ness, Green Leaf Vi­tal­ity, as well as run­ning yoga re­treats. Louw is do­ing her best to be an au­then­tic voice in these in­dus­tries, us­ing her own life as the barom­e­ter.

“I’m con­stantly try­ing to bet­ter un­der­stand my­self and ap­pre­ci­ate that as peo­ple we are in con­stant flux. When I started mod­el­ling, I clearly re­mem­ber be­ing told I’d end up with an eat­ing dis­or­der or on drugs, and I was mo­ti­vated to prove every­one wrong. Now I’m an adamant curvy model en­thu­si­ast. I don’t be­lieve women want to buy an out­fit that only fits an un­healthy air­brushed body, and then be made to feel un­wor­thy be­cause they don’t fit this mould,” she says.

“My cur­rent idea of a bal­anced life is eat­ing healthy, clean-calo­rie dense foods, good sweat time in the gym, a good amount of time be­ing an en­tre­pre­neur and run­ning my busi­ness and char­ity project, and mak­ing time for my­self and my fam­ily, with the op­tion of an ice-cold beer or a glass of wine af­ter a hard day’s work.”

The search to dis­cover her own ex­pres­sion in life is some­thing Louw says be­gan as a child in a house­hold that en­cour­aged free think­ing. And she’s even taken in­spi­ra­tion for a Hol­ly­wood heavy­weight – Sean Con­nery. “I’m a firm be­liever in step­ping into the un­known and break­ing out of com­fort zones. I grew up in an artis­tic house­hold with my dad’s [for­mer Spring­bok Rob Louw] re­bel­lious ap­proach to life and mom who is a sculp­tor and the daugh­ter of Fanie Bekker, a fa­mous Afrikaans ac­tor. They gave me the free­dom to make my own mis­takes and form my own opin­ions of life.

“I’m a big 007 fan, and Sean Con­nery is one of the nicest, most hum­ble peo­ple I have ever met. When my dad was re­cov­er­ing from be­ing treated for stage­four melanoma, Sean came and had tea with us.”

Bal­ance, beauty and busi­ness is a con­stantly evolv­ing world for Louw. And in it, there’s al­ways time for a beer ev­ery now and then.

For more info on Louw and her projects, visit www.rox­y­louw.com, www.green­leafvi­tal­ity.com or fol­low her on In­sta­gram: @rox­y­louw. Text: Michael Vlis­mas Im­age © Ti­aan van Wyk

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