Mastering the Art of Streamlining

From innovative start-ups to established brands, Trend Group has the expertise of some of the best designers and project directors to develop bespoke offices that foster productivity, innovation, and creativity. Trend Group specialises in interior design and refurbishments in the commercial, industrial, and retail sectors. It is a comprehensive, solutions-driven company that operates on a turnkey basis, offering a streamlined approach to design, procurement, and construction delivery.

Trend Group has carved a niche for itself as an office interior design and refurbishment specialist, featuring both design-and-build and project-management capabilities, covering all aspects of the project solution.

Property developer Gavin Dickinson founded the company in conjunction with Project Director Meyer Erlank. Over a decade later, Trend Group now comprises four codirectors, including Mohamed Okasha and Derek Weimer, each bringing with them a unique skill set and wealth of experience.

“We have built the company over the last decade with a strong implementation background. From a technical and delivery perspective, that has created an exceptionally strong foundation. The four directors are essentially owner-managers who are intricately involved, from design to project management and delivery, on every single project site we run,” Dickinson explains.

Innovation plays a key role in Trend Group, whose members are continually striving to meet client requirements. It has worked for some of the most iconic brands globally, including Facebook, Wework, Oracle, Google, Red Bull, Uber, BBC, Coca-cola, Bloomberg, and Unilever.

Such is Trend Group’s record that it has delivered over 300 projects in 12 years, not missing a single deadline in that period. This reputation has given it a critical mass across a range of industries and markets. It has also completed projects for a range of local clients of varying sizes and scale.

“Flexibility in an industry where both budgets and margins are tight is vital. Clients go through good and bad times, as does the industry. We have to be there for them at all times. Hence it is very much a long-term partnership that we enter into,” Weimer says.

This involves an intuitive understanding of what makes its clients tick. Fit-outs and redesigns are potentially costly and disruptive, so the aim is to make the process as smooth and as painless as possible. Personnel with the necessary knowledge are allocated to ensure tailormade solutions.

Putting clients at ease and ensuring their buy-in is based on constant communication. It means a single point of

contact, and regular updates and meetings to discuss options and preferences. Again, this links back to the initial budget. Smart design tailored within the confines of a particular budget and client requirements results in a happy client that will remember, and endorse, the experience of working with such a team of diverse professionals.

What has made Trend Group successful is that it always sets reasonable expectations. Thereby it affords its design teams the opportunity to not only impress the client with a solution that exceeds those expectations, but which guarantees that it continues to work with them in the future as their needs evolve according to their own growth and transformation.

Effective design can play a major role in helping companies reduce overheads and optimise work processes. This is where Trend Group has carved a niche for itself. While the interior-design industry in South

Africa has developed mainly over the past three decades, interior architecture – which incorporates workspace design and planning – is still relatively new. So much so, that it is not yet open to out-of-the-box ideas.

Trend Group has formed key relationships with local contractors, guaranteeing that it can secure the best products in terms of price and quality. Being a proudly South African company, certain brands are reassured by Trend Group’s vast experience and knowledge, as it means all of their required design guidelines are achieved locally.

Trend Group has a stringent procurement process run by inhouse quantity surveyors, ensuring clients benefit in the process. It partners with external professionals, designers, and architects in order to be able to offer a full bouquet of consultancy and construction services that span the commercial, industrial, and retail fields. Key to this seamless approach from inception to completion is the appointment of a dedicated project manager that orchestrates everything, including customised delivery methods.

For more information on the Trend Group, call them on +27 10 596 5956, email info@trendgroup.co.za, or visit www.trendgroup.co.za.