Sowetan

PVA SETS THE TREND

- Jackie@gmail.com

PARK Village Auctions has been busy lately working on a number of big ticket auctions and the developmen­t of a number of new campaigns, according to chief executive Roy Lazarus.

Some of the company’s most significan­t 2013 auctions to date include Petzetakis Africa (a leading plastic pipe and hose line systems producer), Ramdale Stud (a Dullstroom-based farming concern), Armstrong Building Contractor­s and William Tell (a “massive ” Krugersdor­p-based woodworkin­g company).

PVA was also recently mandated with the sale of two particular­ly outstandin­g super cars.

According to Lazarus, the auctions have “attracted bidders in their droves” and achieved fantastic prices. Lazarus adds that PVA has a number of additional notable auctions in the pipeline.

“The fact that we continue to attract such big business speaks volumes about the confidence the industry and public has in our ability as an auctioneer­ing firm,” says Lazarus.

“We have been in business for over 30 years and have built a solid reputation for being transparen­t and efficient.

“The fact that we have introduced ground-breaking auctioneer­ing technology to the market and provide a ‘ fullhouse’ service also continues to work in our favour.”

In terms of PVA’s new campaigns, Lazarus explains that the company has embarked on new initiative­s.

The most recent involves a partnershi­p with Arrow Africa, which specialise­s in guerrilla marketing and outdoor advertisin­g.

PVA ’ s additional new campaigns are private sector specific. The first campaign of this nature caters to those seeking to sell their cars privately via auction.

The second campaign runs along similar lines. Dubbed “Call Paul”, given PVA ’ s Paul Lendia’s direct management of the project, the campaign encourages individual­s to sell their assets via PVA’s auction facilities.

PVA will accept just about anything, says Lendia, who adds that the company will arrange for the items to be collected and sold, subject to confirmati­on.

For further informatio­n, contact Park Village Auctions on (011) 789-4375 or go to www.parkvillag­eauctions.co.za

Issued by: Jackie Gray on (011) 024 0477/ 072 931 7070 or contact her on

The auctions

have attracted bidders in their droves

 ??  ?? CATCHY: PVA continues to raise the bar through the use of unique marketing campaigns
CATCHY: PVA continues to raise the bar through the use of unique marketing campaigns

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