DA billboard shameless politicking

The DA billboard must be seen for what it is: an advertisement. It’s not only distasteful but insensitive to the victims of Marikana and Life Esidimeni. How do you exploit someone’s misery for electioneering and then rationalise such indecent action?

Clearly, the DA draws no distinction between reports on the tragedies, in the public interest, and exposition of grief in an advertisement for party political gain. That’s cheap politicking in every respect, undermining civil liberties and basic principles of human rights. This begets contingency litigation. There’s no doubt that the DA assumes liability in connection with the billboard, whose object is to inflict gratuitous pain to the victims of those tragedies.

Even right-wing interest groups like AfriForum would’ve taken offence to the advertising of the anguish of white families in such a contemptuous manner. The billboard displays a curious prejudice on the part of DA, under the guise of exposing how the “ANC is killing us”, in exaggerated similarity to what the apartheid regime had done to black people.

It’s out of line for the DA to stoop so low to fan the glowing embers of colour prejudice into a blaze.

This is consistent with the general policy of the party, which treats black people as cannon fodder to defend white privilege at every level of society today. Morgan Phaahla Vosloorus, Ekurhuleni