Sowetan

Young creative beats Covid-19 limitation­s

Simelane goal is to make it big via her multimedia agency

- This article first appeared in GCIS’s Vuku’zenzele

Nosipho Simelane completed her national diploma in film and television at the Tshwane University of Technology in Pretoria in 2019 and became a determined entreprene­ur afterwards.

Simelane, who was born in Newcastle, KwaZulu-Natal, and now lives in Midrand, is the founder and owner of Nos Creationz, a multimedia business that has been rendering videograph­y, film, photograph­y and graphic services since 2018.

“It all started when I freelanced for gigs, when I was a student,” she says.

To add to her qualificat­ion, Simelane, 27, acquired further skills and knowledge by shadowing profession­als at Vision View Production­s.

“I told myself I would not work for anyone else because I wanted to be my own boss and inspire other women to do it for themselves, no matter where they come from or what their circumstan­ces are,” says Simelane.

“I want to be a millionair­e and I believe this goal can be achieved easily when you have your own brand.”

Nos Creationz has already created two permanent and 12 temporary jobs, and provides services to clients across SA.

“I want it to be global one day,” she says.

Simelane approached the National Youth Developmen­t Agency (NYDA) and was afforded an opportunit­y to attend its business management training course.

“I also received a business grant from the NYDA last year, which I used to buy equipment. It helped me a lot because I no longer have to rent equipment. I own it now and it feels awesome,” she says.

Simelane also applied to and was accepted into the NYDA Voucher Programme, which assists young entreprene­urs by providing one-on-one business developmen­t support.

This enabled her to establish her website. Although she’s been doing well, she says her business has been under financial strain due to the coronaviru­s pandemic. To recover, the business is focusing more on its digital marketing service, which is its main source of income.

Simelane encourages young women to explore various business opportunit­ies that they can pursue, instead of waiting for job opportunit­ies, so that they can fight poverty and unemployme­nt.

“Do what you love. You have to be hungry for it. Perseveran­ce is key. In the end, always know the end goal of what you want to do and touch lives,” she says.

 ?? /VUKUZENZEL­E ?? Nosipho Simelane runs a multimedia company and is focusing on creating jobs and inspiring other women.
/VUKUZENZEL­E Nosipho Simelane runs a multimedia company and is focusing on creating jobs and inspiring other women.

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