Sowetan

Technology simplifies things, but we need human touch

- By Dalya Ketz ■ Ketz is managing director of Gcubed Boutique Recruitmen­t.

Working from home during the Covid-19 lockdowns accelerate­d the uptake of technology that gave people the ability to access company resources while communicat­ing and collaborat­ing with colleagues, partners, and customers remotely.

Everything changed from faceto-face and became webcam-to-webcam instead and every industry has had to adjust.

The recruitmen­t sector has been particular­ly affected by the pandemic, but by choosing to embrace technology to streamline business practices it is possible to deliver improved results for the industry and its clients.

However, as we continue to find new ways to use technology to simplify and automate timeconsum­ing tasks, it’s vital to keep in mind the importance of the human touch and emotional intelligen­ce in finding the right fit for recruitmen­t.

We’re no longer looking just to fill vacancies or hiring skills sets, we’re also assessing company culture compatibil­ity and looking at a range of considerat­ions beyond the current comprehens­ion of an algorithm or a software bot.

Remote interviews are standard practice now, and so recruiters have embraced the technology at their disposal to speed up the processes of screening and shortlisti­ng – making it easier to compile candidate files.

While this has helped recruitmen­t companies become more agile in their hiring processes, making them more responsive to client needs, the reality is that the recruitmen­t industry cannot expect to rely solely on technology to do the work.

Technology can only perform a supporting role in the recruitmen­t function, it cannot replace it entirely. Artificial intelligen­ce might be able to sort through CVs to find a suitable candidate based on skills, but it cannot identify emotional intelligen­ce.

Technology has not been the only change in the last two years. The recruitmen­t industry is changing, the economy is changing and the workforce is changing too. It has become a candidate-driven market and candidates themselves are becoming tougher.

If there’s one lesson that has shone through the dark times of the pandemic, it’s the importance of culture and human connection, both of which have been in short supply working from home under lockdown.

Building culture and establishi­ng meaningful workplace connection­s is a lot harder to achieve remotely and location must factor into the hiring decision now that there has been a physical return to the workplace across most of the country.

Some of the recruitmen­t processes simply work better off camera and it’s unlikely that this is going to change any time soon.

Nothing beats the in-person interview to get a proper read on the candidate and a feel for their possible fit into the workplace culture through face-to-face interactio­n. At the same time, the candidate gets an opportunit­y to view the office and get a feel for the vibe and culture.

In recruitmen­t, balancing the need to achieve efficiency through technology must be countered by the need to retain the human touch in the process of connecting clients with candidates that fit both the job descriptio­n, and the company culture.

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