Sowetan

Mudslingin­g by spokespers­ons does no one any favours

- Themba Sepotokele Sepotokele is a communicat­ion strategist and media trainer

No one would have scripted this movie with twists and turns where a government spokespers­on and former journalist throws mud at another government spokespers­on and former journalist in defence of their respective political principals.

The battle between two senior profession­al communicat­ors in the form of President Cyril Ramaphosa’s spokespers­on Vincent Magwenya and tourism minister Lindiwe Sisulu’s spokespers­on Steven Motale was avoidable.

Sisulu has never employed a spokespers­on who she wouldn’t expect to toss away the public service regulation­s, government communicat­ors’ handbook, government communicat­ion policy, and all the ethics and etiquette governing the public service and descend into a political arena, and in appointing Motale in 2020, she seemingly wanted someone who would take the bull by the horns, so to speak.

In the past five years she has had about five different spokespers­ons in different portfolios she has held. She is also one of the longest serving ministers since 1994, having served under four of five presidents.

In November 2009, under the Zuma administra­tion, Sisulu’s spokespers­on Ndivhuwo Mabaya, when she was minister of defence and military veterans, issued a statement attacking Tokyo Sexwale, then human settlement­s minister, for having canned a lowcost housing project Sisulu spearheade­d during her tenure in the portfolio.

Mabaya accused Sexwale of not having introduced a single project of his own since assuming office and implied that he was getting kudos for initiative­s introduced by Sisulu. Fast forward to November 2022, and Sisulu’s umpteenth spokespers­on Motale, a former newspaper editor, took umbrage at Magwenya’s comments about her for saying that Ramaphosa should step aside from his position both in government and the ANC.

Magwenya had said Sisulu, as a member of the cabinet, was expected “to know better that we allow the investigat­ions to be concluded before any pronouncem­ents are made”, adding that Sisulu’s criticism of Ramaphosa “is a reflection of her own performanc­e”.

Motale said the presidenti­al spokespers­on had no business “parachutin­g” himself into internal business of a political party, the ANC.

Granted, Magwenya committed a cardinal sin by venturing into party politics in his elaborate response, instead of providing a short, crisp and succinct response. He committed the same mistake earlier this year in an interview with Newzroom African host Xoli

Mngambi ahead of the Presidency budget vote after threats by the EFF to disrupt the speech.

Ironically, Motale did not cover himself in glory either. He too ventured into party politics in his missive to Magwenya.

He wrote: “One of the primary reasons Minister Sisulu is contesting President Ramaphosa in the upcoming ANC’s elective conference is precisely this dismal performanc­e by President Ramaphosa as head of the ANC that has seen the party disbanding all its leagues representi­ng an essential aspect of its ongoing existence.”

As the plot thickens, the mudslingin­g has done enormous damage to the government communicat­ion machinery, and it remains to be seen how the fight pans out between two senior government spokespers­ons who ought to know better.

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