SABC launches a streaming platform in time for World Cup
App will enable users to access all content offered by public broadcaster
The SABC has launched SABC+ app, a streaming platform that will, among other things, give soccer lovers 28 World Cup games for free.
SABC launched the streaming application which operates like Showmax and Netflix yesterday in Sandton, with the app going online immediately.
The app will set itself apart in terms of content by allowing consumers to listen to 19 radio stations and the SABC TV channels including news and sports.
The broadcaster started working on the streaming service at the end of 2020.
Speaking at the launch, SABC group chief executive officer Madoda Mxakwe said the new service will feature a variety of local and international content to extend the corporation’s mission to inform, educate and entertain citizens, everywhere, anytime.
“SABC+ signals a new digital era for the SABC and a key accomplishment in addressing universal access for all citizens,” Mxakwe said.
“The app also presents a growth path to enhancing our value offering to clients and customers to build a strong foundation for future financial sustainability of the SABC.”
To realise this dream, the SABC partnered with global electronics and home appliances market dealer Hisense.
“Together, these two powerhouses will bring 28 matches of the Fifa World Cup, which starts this coming Sunday, for free.”
Head of sales at SABC Reggie Nxumalo said: “On a client’s perspective, the platform offers a great opportunity for our partners to reach out to different audiences.
“This is really about expansion and it offers a lot of opportunities.
“As we proceed, things will get better and we will be able to understand the dynamics and demographics as well as patterns which will assist in the target approach for sales and marketing.”