Sunday Times

Crumbs opportunis­t takes the (cup)cake

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THE demise of the US Crumbs chain has not dimmed the spirit of American enterprise and the desire to make a fast buck.

The gourmet cupcake store was delisted on Nasdaq on July 1 and the company’s 50 stores across 11 states shut their doors for the last time.

Devotees were heartbroke­n, turning to social media to find out if they could stock up on the sugar-laden squishy delicacies one last time.

Seeing a business opportunit­y, an eBay member, briantmurr­ay, decid- ed to sell what he says is the last ever cupcake — complete with multicolou­red sprinkles.

He told would-be purchasers: “Crumbs is shutting its doors forever, leaving behind nothing but . . . well, crumbs.

“Except for this last, precious cupcake — the Holy Grail of confection­s from chain bakeries that have closed. Bid on this still delicious soon-to-be relic, and you’ll be able to tell your grandchild­ren that you devoured the last Crumbs cupcake.

“This cupcake was purchased at the Crumbs Bake Shop on 42nd Street. Little did Likeable Media know it would be the last ‘Birthday Cupcake’ we ever purchased.

“Now we’d like to pass on the joy to you! We are going to freeze it to make sure it doesn’t go stale. But best bet is to use the BUY IT NOW option.”

The offer, apparently, is only available to those in New York City ready to go and collect it. — © The Daily Telegraph, London

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